Blog & Website: Can You Run Them In Tandem?
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Running a blog in tandem with your website isn’t difficult at all – the only hard parts are the initial installation of the blog, as well as keeping it updated with lots of informative, fresh content.
In this article we’re going to tackle these two points and look for easy ways around them.
Installing a blog
Virtually anyone can setup a blog – there are hundreds of sites out there that offer free blogging facilities.
The problem is, if you want to receive the best possible WordPress SEO benefit from the blog, it needs to be on your website’s domain – therefore it needs to be incorporated into your website.
A lot of content management systems (CMS) out there have some facility for webmasters to setup a specialist blog page – others don’t.
If you’re running a CMS that doesn’t have a simple facility to setup a blog, there’s no need to be frustrated! With WordPress you can setup a fully functioning blog in just a matter of minutes.
WordPress is an extremely popular platform that can be installed on virtually any server, even if there’s another CMS running already.
Anyone who isn’t “in the know” when it comes to setting up WordPress should outsource the task – companies out there will install it for very little money.
Once it’s setup you need to look at how you can incorporate the blog design to look like the rest of your website.
The default WordPress theme is just white and black, so the chances are that you’ll have to commission a designer to ensure the WordPress blog matches the aesthetics of the rest of your website.
There’s little point having a blog running alongside your website if you’re not going to fill it up with high quality content.
Finding content to publish on your blog can be an issue, especially if you’re not particularly gifted when it comes to writing.
The best way to ensure that your content is crammed with great blog posts is to outsource the writing of them.
A quick internet search will bring up websites for various content writing companies – these companies will often bid to compete against each other offering rock bottom rates for high quality blog posts.
If you’d prefer to write your own blog posts then there’s no problem with that.
The chances are that you’ll be able to write better than someone who you outsource the task to, simply because of your familiarity with the topic. You’ll also have a much closer attention to detail.
Running a blog alongside a website is not hard at all.
It is in fact very straightforward and it requires minimal effort once you get beyond the installation and design stage.
If you encounter problems finding time to write fresh content just outsource the task – have a few new posts published each day. Having a blog should work wonders for your website’s SEO – so give it a try without hesitation.