Blog Update: How Often Should You Post?
As a blogger you likely have many questions. Your top goal is going to be success and you want to know whatever it takes to achieve it. The biggest question most bloggers have is how often a blog should be updated. Unfortunately this is also the question that is the most difficult to answer. That is because each blog and blogger will be different and the goals will vary as well. In other words, the rules that one blogger may have to live by will be different than the rules another has to worry about.
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When it comes to updating, the general theory is the more the better. That can come back to bite you though if you update too frequently. Your readers want to find the new material without it taking an extensive amount of time to do so. If they wanted to fully research the topic rather than read a shorter post they would visit other websites. That should be kept in mind. As a matter of fact, when you consider how often to update you should always look at what your readers want and expect. They like consistency without overdoing it. This should be followed as closely as possible at all times.
Of course the popularity of your blog in general will also play a role in how often you update. If you have a heavy following then they will expect more from you. A smaller blog can get by with going several days in between posts. Even so, if you want to build that large following it is best to start early with a regular posting schedule. This allows your readers to know what to expect from you and when. So while you might find some relief if you have not grown yet, planning to grow your site only adds that pressure back.
In the end your topic will be the dictator of your posting schedule. Some things simply cannot be stretched into daily posts. Other things absolutely must be shared each day. You will have to look at what your site is about and determine from there how often you feel you need to update your readers. Are you a food site? Then you might have fewer posts than some other options. Take a look at similar sites and see how often they update. Be sure to look at the successful ones as that is your goal.
Posting is vital to the success of a blog. If you want your readers to keep coming back then you need to give them a reason to. The only way to do that is through stellar content delivered regularly. Take some time and evaluate the competition, pay attention to what your readers expect and look at how popular your blog is. Overall you will find that if you examine your long term goals it will give you a significant idea of what you should set as a posting goal. It may take some time to get used to it, but in the end it could prove quite profitable.
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