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Blog Types: 3 Types of Blogs and How to Handle Them

Steven 5 responses Blogging

Everywhere you turn you see sales pages that say anyone can make money blogging and everyone needs a blog. After a while you start to believe you really are the Lone Ranger and you better get busy setting up a darn blog. But what does that mean – set up a blog? Why do you need one and what kind of blog do you need? Here are 3 types of blogs and 3 ways to handle them.

blog types handle

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Blogging to promote your business

There’s a whole group of bloggers out there who don’t really care if they make money blogging. They’re using their blogs to support their business. Blogs are a great way to drive traffic to a small business website, whether your small business is online or off.

Local small businesses, such as service providers, attorneys, Real Estate Agents, etc, can garner huge benefits from a blog. A simple website with 5 or 6 pages may only appear in the search engine indexes 5 or 6 times. But a blog increases your visibility because each post has its own URL. Blogs rank better with the search engines too because they’re constantly being updated with fresh, unique content. Setting up a blog to promote your small business makes it easier for the people in your town to find you.

Blogs are also a great way to drive traffic to an online business, like your Ebay site or your MLM site or if you provide some type of online service such as link building or content creation. Use your blog to link to your business pages and profiles and the links you create will help improve your ranking. Don’t forget to vary your anchor text so your links look natural to the search engines.

It’s difficult to establish that you’re an authority on a particular topic with just a website. They just aren’t set up for you to personally engage with your readers. A blog helps you connect using comments, social sharing and because you can add fresh content to keep your readers interested. You can establish yourself as the Go-To guy with a blog and you’ll pass that authority on to your website.

Blog for search engine optimization

What better way to get the backlinks you want then to put them on your own blog? If you’re trying to pull up the rank on a sales page or beat out some competition for a particular keyword, use sites like Blogger.com or WordPress.com or even Squidoo or HubPages to build links for exactly the keywords you want to rank for and place them wherever you want on the page.

It’s important to use quality content no matter where you’re posting on the Internet. Your website, your blog, HubPages. You’re using that content to increase traffic and improve your rankings so it has to be good solid content. And again, be sure to vary your anchor text and occasionally link to another site somewhere so your links look natural.

Blogging to make money with your blog

This is the main reason that people start blogs and it’s not always a pretty site. There is so much to learn about creating a successful, money making blog and most people who decide to do it chose the how to make money blogging niche. That’s the worst thing you can do! Not only are there already millions of bloggers competing in that niche, but you don’t yet know how to make money blogging, so how can you expect to be an authority in that niche?

The fact is, anybody can make money with a blog and it doesn’t cost much to get started. And even if you know nothing about blogging, you can learn as you go. That’s what makes blogging so attractive. These are the three basic types of blogs and how you can handle them and, as you can see, none of them are really that complicated.

Your best bet, though, is to choose a niche that has nothing to do with the make money online niche. Start a niche blog and learn what keywords are and how to use them, how to generate a list and how to use it, and how to promote your blog so you get plenty of traffic. Learn how to write killer content and how to connect on the social networks so you can attract even more traffic. Anybody can learn how to make money blogging but you have to learn it yourself first before you can teach someone else.

When you're learning how to make money off a blog, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start a successful blog for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to blog online for money, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else.

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  1. Not only do bloggers have to learn to make money but to give it time. Everything done on the interest to make money takes time. I like how you shared the different ways to handle the different types of blogs.

    1. Thank you for your comment Lisa. People have to understand that making money through a blog is not going to happen overnight. There is a decent amount of work and time to put in.

  2. “Choose a niche that has nothing to do with the make money online niche.”

    I’ve been reading quite a bit about this topic lately, how the make-money-online niche has gotten a bad reputation. And yes, I agree money that isn’t the fly-by-night type cannot happen overnight. :)

    1. It’s not only that this niche has a bad reputation, but it’s completely over-crowded.

      Moreover, I see a lot of new bloggers who try to get into this niche with their first blog even though they have no first-hand experience… In other words, if you haven’t made any money online, why should I listen to your advices about making money online? It just doesn’t make sense.

  3. Jena Isle

    Excellent pointers. You’ve got it all covered. Making money online can be relatively easy if you hit the correct combinations.