Blog Sponsor: How To Get One For Your Blog?
There are quite a few methods you can use to monetize your blog.
You can use AdSense, or affiliate programs, or sell your own products or services.
But don’t rule out selling direct ad space on your blog.
If you have the targeted traffic, it’s sometimes the easiest, most profitable way to monetize your blog.
Today your task is to find a sponsor for your blog, someone who’s willing to pay you just to put his banner in your sidebar.
All you have to do is provide the traffic, and if you already have it you’re halfway home.
Why You Should Find a Sponsor For Your Blog
It’s never wise to put all your eggs in one basket, especially when you’re working online.
If you’re happy with your affiliate income, that’s fine.
You don’t need to convert all your ads to direct ads, but adding another income stream is always a good idea.
Direct advertisers come in all shapes and sizes.
Most will want banner space somewhere on your blog – preferably above the fold.
But some will want pay you to publish content that promotes their product or service, too.
How To Find A Sponsor
1 – Start Small
If this is the first time you’ve taken on a sponsor, start small because there’s a lot to learn.
Advertisers want tracking statistics every month, and you need to develop a system to manage payments and organize payment schedules.
Don’t approach 25 advertisers because you think only 2 or 3 will take you up on your offer.
Start small and keep it manageable.
2 – Study Your Competitors
If you’re having trouble finding sponsors and don’t know where to look, take a look at your competitors’ blogs and see who their sponsors are.
Type your keywords into Google Search and see who’s paying for ads on the right side of the page.
3 – Sell Your Blog
Don’t just email a potential advertisers and tell him what your rates are.
Look at newspapers and magazines as models.
They tell you how many subscribers they have, the size of their market and how many awards they’ve won – they sell themselves so you can see the benefits of handing them your advertising dollars.
And it works.
4 – Promote Your Sponsors
If you find someone willing to sponsor your blog, don’t just put their ad in your sidebar and wish them good luck.
- Help promote that ad.
- Write a post about the sponsor or his products.
- Put his ad in the middle of relevant posts.
If you only have one or to advertisers to worry about promote the heck out of their ads and get them the clicks they’re looking for.
That’s just another feather in your cap that allows you to charge more with the next advertiser.
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