Dukeo » Blogging » Blog Sponsor: How To Get One For Your Blog?

Blog Sponsor: How To Get One For Your Blog?

Steven 3 responses Blogging
6 1

There are quite a few methods you can use to monetize your blog.

You can use AdSense, or affiliate programs, or sell your own products or services.

But don’t rule out selling direct ad space on your blog.

If you have the targeted traffic, it’s sometimes the easiest, most profitable way to monetize your blog.

Today your task is to find a sponsor for your blog, someone who’s willing to pay you just to put his banner in your sidebar.

All you have to do is provide the traffic, and if you already have it you’re halfway home.

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Why You Should Find a Sponsor For Your Blog

It’s never wise to put all your eggs in one basket, especially when you’re working online.

If you’re happy with your affiliate income, that’s fine.

You don’t need to convert all your ads to direct ads, but adding another income stream is always a good idea.

Direct advertisers come in all shapes and sizes.

Most will want banner space somewhere on your blog – preferably above the fold.

But some will want pay you to publish content that promotes their product or service, too.

How To Find A Sponsor

1 – Start Small

If this is the first time you’ve taken on a sponsor, start small because there’s a lot to learn.

Advertisers want tracking statistics every month, and you need to develop a system to manage payments and organize payment schedules.

Don’t approach 25 advertisers because you think only 2 or 3 will take you up on your offer.

Start small and keep it manageable.

2 – Study Your Competitors

If you’re having trouble finding sponsors and don’t know where to look, take a look at your competitors’ blogs and see who their sponsors are.

Type your keywords into Google Search and see who’s paying for ads on the right side of the page.

3 – Sell Your Blog

Don’t just email a potential advertisers and tell him what your rates are.

Look at newspapers and magazines as models.

They tell you how many subscribers they have, the size of their market and how many awards they’ve won – they sell themselves so you can see the benefits of handing them your advertising dollars.

And it works.

4 – Promote Your Sponsors

If you find someone willing to sponsor your blog, don’t just put their ad in your sidebar and wish them good luck.

  • Help promote that ad.
  • Write a post about the sponsor or his products.
  • Put his ad in the middle of relevant posts.

If you only have one or to advertisers to worry about promote the heck out of their ads and get them the clicks they’re looking for.

That’s just another feather in your cap that allows you to charge more with the next advertiser.

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3 Comments

  1. Glen

    Hey, thanks for a great post. I am preparing to jump off into a self-hosted site to promote my ebooks and want to include other revenue streams as well. Your posts are always practical and accessible, and I read almost every one of them on monetization.

    Do you have any current posts I may have missed on getting started with ads and affiliate marketing for new bloggers? I have written on my current site for 2 years now, but have never gone self-hosted before as a business.

    Thanks!

  2. Daniel

    Bonjour Steven, just ran into your blog for the first time – great post!

    Actually, it’s the first time that I hear about direct advertisement as a strategy. Everybody speaks about adsense, and direct advertisement seems to be generally almost ignored. Is it because it is harder to do? In adsense, it is easier just to let google do all the work.

    It would be great to see a complementary post on how to manage the technicalities of direct advertisement: how to directly sell ad space on the blog.

    By the way, do you really think that direct advertisement is a strategy that would work in the era of affiliate marketing? If the advertiser can opt to have his/her brand mentioned within your content, do you think he/she will opt to have a banner ad?

    Thanks a lot, and all the best!
    Daniel

    1. Hello Daniel,

      Using Adsense is easier in that you just have to paste a piece of code on your website and let Google do all the heavy lifting, but it comes at a cost: you only get a percentage of what the advertisers are paying.

      On the other hand, by selling your ad space directly to an advertiser, you pocket 100% of the money, and you can usually get higher dollar since you give them an exclusive on your webpages.