Blog Post Checklist: Follow These Steps
Is your blog post ready to publish? Use this checklist to gauge whether your freshly written content is worthy to appear on your website.
- Is the post comprehensive?
Or is there information I could add to make it more complete? Aim to make your post the most high-quality piece on the topic that’s available online.
- Did I read the post out loud after writing it?
Reading the article out loud will help you catch any awkward wording or disorganization that you might miss when reading silently.
- Did I optimize for related search engine keywords?
Research keywords related to your topic and look for ways to optimize your post to include them.
- Is my title as enticing as it could be?
Your title is the main thing people are going to see when your post is shared on social media, so make sure it’s something that people are going to want to click on to read more.
- Did I proofread it?
Check for any spelling errors, inappropriate wording or grammar mistakes. It can be helpful to have another person do this for you – you’re more likely to overlook mistakes when you wrote the piece yourself.
- Did I check my facts?
Verify the facts included in your post using a reputable resource.
- Did I credit the sources I used while writing the post?
If you used any external resources to craft the information included in your post, be sure to give them credit by listing them as a source and linking to the material you referenced.
- Did I include an image to make my post visually appealing?
A picture is worth a thousand words, so be sure to add a relevant image or two to add even more appeal and value to your blog post.
- Did I categorize my post appropriately?
Be sure to check the appropriate category before hitting “publish.“
- Could I add affiliate links anywhere?
Did you mention a product, book or info product in your post? If possible, insert affiliate links where you can. Those small monetization steps build over time!
- Did I link to one or more of my older posts?
Cross linking your own content makes your blog “sticky” by encouraging readers to click through to more of your posts, thus lowering your bounce rate. Cross linking also makes it easier for search engines to crawl your blog and helps you rank higher. Take it a step further by using good keywords in your anchor links. For example, linking the words “blog tips” to your older post is better than linking to it with the phrase, “click here for blog tips!“
- Did I link to relevant content on other blogs and websites?
Linking to other posts on blogs often adds a trackback, which appears sort of like a comment on their post. Linking to other posts is a great way to connect and interact with other bloggers.
- Did I make sure all links are working?
Be sure to test for any broken links before you publish your post!
- Did I encourage discussion?
Encourage your readers to share your post with others if they found it helpful and to leave comments. Encouraging discussion builds community and loyalty around your brand.
Checking over your post before publication will ensure that you’re putting out the best-possible quality of content and make you more confident about your blogging. Take the time to double check these areas and see how your readers respond to the spike in quality.
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