Blog Networks Deindexation: How To Overcome Your Ranking Loss
On the various internet marketing forums and blogs out there, there are lots of worried people who have had their sites slapped due to having paid backlinks from the high Page Rank blog networks that Google recently hit. Most people who used those services got a message from Google about unnatural backlinks pointing to their site, followed shortly by a huge loss of ranking. Naturally, people are scrambling to find ways to beat these penalties, so what works?
What’s actually happened?
A lot of website owners only build links to their homepage – which is absolutely fine, but it’s because of this that mass hysteria has ensued. A lot of people wrongly believe that their whole site has been penalized, but that isn’t the case. Google appears to have penalized any page that was heavily linked to from the high PR blogs – and of course for lots of people that was their homepage. Some people built links to inner pages only and have suffered a loss of rankings on those inner pages, but not on their homepage.
Some people have reported that their inner pages or homepage has tanked in the SERPS for specific keywords – whilst remaining strong for others. This would imply that the page itself hasn’t been slapped, but instead the page has slid for certain keywords. Perhaps the only possible way this could have occurred is through the over optimization of anchor text, hence negating WordPress SEO efforts.
How can I overcome this problem?
There’s no method set in stone, but there are some ways in which you can try to drag your site out of the abyss. One of the biggest factors that people are talking about is social signals. If you built thousands of links to your site but never bothered with social signals, now is the time to start looking into them. You need your site to be social bookmarked by as many real people as possible – you need to get it tweeted about and retweeted, you need to get people “Liking” your site and talking about it on Facebook, and finally you need to get your site +1’d by as many friends as you can.
That’s not all though, because social signals alone aren’t going to rescue your rankings. You also need to work on diversifying your anchor text – because the likelihood is that if your site took a slap, it’s probably too concentrated. The best way to diversify backlinks is to use some automated software – put a few thousand links out there using generic anchors like “buy“, “click here“, “check this out” and so on. Don’t stop there, you also need to make sure that over 50% of your backlink portfolio has no anchor text at all – and it’s just naked links. Most of the time when someone shares a link they don’t bother with anchor text – so any site that has the majority of its backlinks using anchor text is always going to look suspicious in the eyes of Google.
There’s still a lot to be learnt about the recent penalties that Google handed out – but the advice above should help you on your way to gradually clawing back some of those lost SERPS.
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