Blog Networking: 5 Ways To Reach Success
No man is an island and no blogger can become one of those Big Name bloggers without making some business connections. I know, part of the attraction of blogging is that you’re working on your own, building your own business, doing what you want to do, whenever you want to do it. But the Internet is a really big place. If you want to cast a wide net, then you need to network.
Get Your Foot In The Door With A Guest Post
A lot of bloggers look at guest blogging as just a method to build backlinks, but it’s also a great way to connect with other bloggers – if you do it right. Instead of focusing on link building, focus on building relationships.
When you approach that big name blogger with your article idea, submit something that will benefit his blog. I know we talk about relevancy all the time, but instead of focusing on just getting your link and maybe a trickle of traffic for your own site, create some content that other blogger would be proud to post on his blog. Something that adds value for his readers.
In other words, forget about submitting a spun article or something spammy just to carry your links. Do that other blogger a favor and give him some content his readers will really appreciate. Instead of being “just another guest blogger” you’ll be showing him that you really are an expert and you understand the business of blogging.
Follow Other Bloggers On Twitter
Out of all the social networks Twitter is the best for networking with other bloggers. They regularly tweet to their own followers, they regularly re-tweet for other bloggers, and they’re always willing to lend a hand and make a new connection. Twitter just seems to be the most popular hang-out, probably because it’s so easy to use and you have to keep your messages short and sweet.
Make Yourself Useful
Re-tweet for other bloggers, share their links on Facebook, and link to them from your own blog posts. You’ll be making yourself useful and you’ll be getting their attention.
But you also need to make yourself useful in another way. If you want them to return the favor and share your content or link out to your blog, then your content has to provide value. You can put “Please retweet” or “Please share” all over the place, but the only thing that really gets their attention is unique, top-quality content.
Make Friends With The Bloggers You Meet
“All work and no play makes Jack a dull boy.” Nobody likes to talk business 24/7. If you’re constantly asking other bloggers to share your links or help promote your content then you’re just another spammy blogger. Obviously, there’s a time and a place for non-business discussions, but get to know the bloggers you’re networking with on a friendly level.
Share WITH Your Network, Too
When you find a really cool plug-in, tell your network about it. Got the inside scoop on the next Google update? Share it with your new friends. Even if you’re all in the same niche, there’s plenty of business to go around. Every good relationship involves giving and receiving, including your business relationships.
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