Blog Name: How To Choose It
Choosing a name for your blog should be serious business but a lot of bloggers just pick the first name that pops into their head. It takes a while to build a successful blog with a large, loyal following and you can’t be changing the name every other week. Your blog is going to be living under that banner for years to come, so take some time and choose your blog name wisely.
It Should Describe Your Blog
The first time most people will see your blog name will be when it pops up in one of the search engine indexes. You might have the best blog in the world when it comes to information about building chicken coops but if the name of your blog is “We Dig Chicks And Cocks” people are going to think you’re a porn site. You’ll get a lot of traffic, that’s for sure, but it won’t be the traffic you want.
In the past it was important to try to use one or two of your top-level keywords in your blog name. These days, it’s more important to focus on building your brand, which is a whole ‘nother post or two. The point is, if you can use one of your keywords, great, it’s just that more powerful. However, there’s also something to be said for choosing a name that brands well.
The next two tips will explain a little more and help you narrow down your choices.
It Should Be Short And Easy To Remember
There are several types of traffic that will be visiting your blog: Search engine traffic, which we already touched on, Referral traffic and Direct traffic. Direct traffic is the traffic that comes directly to your blog, either by typing your blog’s URL directly into the address bar or clicking on a bookmark they’ve already created. As you can probably imagine, this is important traffic. These people have already been to your blog at least once and they liked it so much they’re coming back.
Obviously, you won’t have any direct traffic when you first launch your blog, but it’s wise to plan ahead and choose a blog name that’s easy to remember.
And since these are repeat visitors who really love your blog, chances are they’re going to be sharing it with their friends. That’s easy to do when they’re chatting on line, they can just share your link. But when they’re chatting face-to-face over the water cooler you want them to be able to remember the exact name of your blog so choose something that’s easy to share verbally, too.
It Should Match Your Domain Name
And, of course, just remembering your blog name isn’t enough. They still have to get the address right when they type it into the address bar or refer you to their friends. For that reason, it’s important to try to choose a blog name that also has an available matching domain name. Preferably a short, easy-to-spell, domain name, with a
.org in the address. In fact, if all three domains are available, snap them up and put 301 redirects on two. Then, no matter what domain your visitors type in, all roads will lead to your blog.
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