Blog Goal Setting: Most Bloggers Are Failing
Blogging is a venture that can be quite successful when it is done correctly. On the flip side, there are many bloggers who fail at the attempt because they do not do things the right way. As a blogger you may worried about how to avoid the pitfalls that lead to failure. You will find that one of the biggest ones is a failure to set goals. Like any business, blogging requires that you set up a set of goals and work hard to achieve them. If you do not have these goals set up then you have nothing you are working towards and no way to measure your success. Simply saying that you want your blog to succeed is not enough. You have to put action behind it and the only way to do that is know the proper actions you need. This comes from the goals you have set.
When you start your blog you should begin with a set of short term goals. These are things that you want to see happen on your blog over the next few weeks and months. It can be something as simple as getting set up on a domain name or as complex as appearing in the search engines. Obviously you also want to attract readers. You may set yourself to have so many readers within a specific time frame. Then you can sit and determine what you need to do in order to meet those short term goals. Maybe you need a specific number of posts per week. Perhaps it is time for some marketing. Whatever is needed, you will find that it is easier to measure your success when you have goals set up that you are trying to achieve.
Your blog should also have plenty of long term goals. These are things that you would like to achieve but realize that they will not happen quickly. Often having an income from your blog is a long term goal. There are several things you can include in your long term goals and they require you to take specific steps to get there. As you form your long term goals you will find that they often cause you to add more short term goals as well. Take a look at your long term goals and then make a list of what you need to do in order to see these goals met. Then regularly look at your lists and measure where your blog is to where you want it to be.
When a blogger does not set out solid goals for their blog they are setting themselves up for failure. Not knowing day to day exactly what they need to do in order to achieve the success they want can result in never quite getting there. It is important to always know where you are headed and how close you are to your destination. Once you reach it then you can set up more long and short term goals and work on making it to those.
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