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Blog Goal Setting: Most Bloggers Are Failing

Steven 10 responses Blogging

Blogging is a venture that can be quite successful when it is done correctly. On the flip side, there are many bloggers who fail at the attempt because they do not do things the right way. As a blogger you may worried about how to avoid the pitfalls that lead to failure. You will find that one of the biggest ones is a failure to set goals. Like any business, blogging requires that you set up a set of goals and work hard to achieve them. If you do not have these goals set up then you have nothing you are working towards and no way to measure your success. Simply saying that you want your blog to succeed is not enough. You have to put action behind it and the only way to do that is know the proper actions you need. This comes from the goals you have set.

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blogger proper goal setting

When you start your blog you should begin with a set of short term goals. These are things that you want to see happen on your blog over the next few weeks and months. It can be something as simple as getting set up on a domain name or as complex as appearing in the search engines. Obviously you also want to attract readers. You may set yourself to have so many readers within a specific time frame. Then you can sit and determine what you need to do in order to meet those short term goals. Maybe you need a specific number of posts per week. Perhaps it is time for some marketing. Whatever is needed, you will find that it is easier to measure your success when you have goals set up that you are trying to achieve.

Your blog should also have plenty of long term goals. These are things that you would like to achieve but realize that they will not happen quickly. Often having an income from your blog is a long term goal. There are several things you can include in your long term goals and they require you to take specific steps to get there. As you form your long term goals you will find that they often cause you to add more short term goals as well. Take a look at your long term goals and then make a list of what you need to do in order to see these goals met. Then regularly look at your lists and measure where your blog is to where you want it to be.

When a blogger does not set out solid goals for their blog they are setting themselves up for failure. Not knowing day to day exactly what they need to do in order to achieve the success they want can result in never quite getting there. It is important to always know where you are headed and how close you are to your destination. Once you reach it then you can set up more long and short term goals and work on making it to those.

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10 Comments

  1. Michelle

    Excellent, this is exactly what people need to hear. So many think that they can just start a blog and then expect success to happen, it takes time and planning, and goal-setting is the most important part of that. Think big, but plan accordingly.

    1. That’s the pipe dream that is sold by a lot of the big guys out there… Another one of those push-buttons systems.

    2. Michelle

      It’s so sad! For all the people out there who want to be a success at this, but have been fooled into thinking it’s easy. That’s why they need to be following blogs like this that teach them how to do it right, and that it’s not all fun and games, it’s real work!

  2. Mitch

    This is so true, and the best part about goal-setting is seeing those goals become realities. One of the best ways to do this is to track your metrics, just like dukeo does! That’s one of my fav posts, is when we get to see the breakdown of the site’s popularity. That’s when you know your goals are being made.

    1. Yep, the monthly traffic reports are very important for me as well because they let me know if I did things well in the past month… If that’s not the case, it allows me to focus my efforts on getting things done.

  3. Gorman

    You can reach for the stars, but the only way you’ll actually get there is to have a plan, a ladder with multiple steps. That’s what goal-setting is all about. Bite-sized manageable pieces.

    1. Sarah

      I like that. Most of the time “bite-sized” is all I can handle, I always have so much on my plate. Baby steps to success!!

  4. Liz

    The only way on earth that I made it this far is by having a timeline with goals on it. The timeline shows me where I should be or where I need to be, and what I need to have accomplished by then. That’s the only thing that’s kept me focused and on-track, I highly recommend it! Goal-Setting FTW!!

  5. John

    Everyone needs a mantra, a saying, or a final goal that drives them. Mine is “What do I want?” I have it written above my desk, so that everything I do, every decision I make, I ask myself that. Make your goals visible, physically, somewhere you can see them all the time. You’ll be surprised how fired up your motivation will become with those constant reminders.

    1. Samie

      I think that is brilliant. What a wonderful post and equally wonderful feedback in the comments section! Something tells me that we are all going to be setting new goals and striving to achieve them!