Dukeo » About Dukeo » Blog Earnings Report – August 2011

Blog Earnings Report – August 2011

Steven 5 responses About Dukeo

Dukeo is a blogging live case study. My first goal is to share everything I learned by working in Internet Marketing.

Another goal of this blog is to show that you can still start a blog from complete scratch in 2011 even when you are a nobody and make your way to becoming one of the big blogs in your industry.

A part of this experiment is monetization. Is it still possible to make money from a blog? Is it possible to reach a five-figures income from a blog in less than 12 months?

Follow Dukeo’s Blog Earnings Reports and you will get an answer to both these questions!

blog monthly earnings report

Here is Dukeo’s income breakdown for last month:

  • Direct Advertising Sales: $110
  • Total: $110.00

If you take the blog income and divide it by the blog’s page views you will get a site wide eCPM of $12.48. That means for every 1000 page views, this blog makes about $12.48, or 1.2 cents per view. This is an impressive decrease, it’s not even 20% of last month eCPM!

During August, I have not been able to generate another HostGator Affiliate Sale.

I know for a fact that to increase my blogging income, I should focus on affiliate programs. As I do not want to push anything and everything to you, I need to take some time to review products and services before endorsing them. This is a time-consuming process but this is the only way to make sure I never endorse a shitty product. In order to increase my affiliate sales on quality products, I decided to put together a list of valuable tools and resources that you can find on my Recommended page.

This month I haven’t sold any paid review. I have a paid review offer pending but I was so busy that I didn’t find time to write the post. As far as I am concerned, I do not want to sell more than 2 paid reviews per month to keep their value high. There is still room for this month. Don’t miss your chance to get featured on Dukeo.

The total earnings decreased compared to last month. It’s time to change the direction Dukeo is heading: I’m not going to actively search for buyers for Dukeo’s ad space. The time I have is not unlimited so I have to make choices: I decided to stop focusing on direct monetization to have more time to work on content and traffic. This may sound odd since Dukeo has already been able to generate up to $360 in a single month, and a total of $1466 (not so bad for a 7 months old blog), but my other online ventures are working very well and I prefer to work on providing my readers with better content.

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  1. Chad B

    Great information! thanks for sharing this.

  2. Ivin

    Hello. Too bad for income going down. But I’m sure you’ll get out of it soon. I see May has been a good month for you… Keep at it and don’t lose hope!

    1. Don’t worry about my motivation, I’m not the kind of person to just give up. Income will probably decrease even more next month as I am cleaning my website template to make it more user-friendly… We’ll see.

  3. Earl Grey

    What would make these earning reports really intresting is a profit and loss.
    Cost of hosting, development of site, cost of the cartoons you did for people and a running total to show when you break even.

    1. To be honest, I’m not even close to making profit right now. The caricatures’ price is definitely crashing the budget of a blog as young as Dukeo.