Blog Design 101: Design Your Blog For Optimal Performance And ROI

blog design

Blog design is one of the primary concerns of every blogger.

We hear every day that “content is king“, but let’s be honest a minute.

You could have the greatest piece of content in internet history, but if your site looks like it’s coming straight from the 90s, nobody will stay long enough on your site to appreciate your writing.

You may have researched a little on this subject by reading the best design blogs, or searching for blog design templates in free blog templates galleries.

That’s not the right approach.

Having a good design is essential if you want to reach any success online because we live in a time when the wrapping is almost as important as the content itself.

Blog Design Guidelines

There are lots of aspects to take into consideration to have a blog design that will perform well with your visitors.

In order to have an efficient design, you need to learn about graphic design, usability, speed optimization and conversion rate optimization.

Blog Design To Look Professional

Every single famous blog out there has a custom design.

The graphical identity and blog design have very important roles when it comes to brand stickiness.

They are graphical clues that make people easily remember you.

Moreover, having a good design (with special attention to usability, readability and eye-candy) makes you stand out of the crowd.

Design For Optimal Return On Investment

These days, everyone can launch a blog, but having a blog that converts is a lot more complicated.

Your goal might be to convert traffic into leads or directly into sales.

You should not only learn how to have a design that is easy on the eye of your visitors.

You should also learn how to structure your page to turn your casual visitors into recurring visitors and clients.

To learn more about blog design by discovering tips and tricks to improve usability, readability and performance of your blog, sign up now for the exclusive Dukeo newsletter.

Blog Design with Dukeo

On Dukeo, I regularly publish posts about blog design to help readers improve their own blog. Here are some examples of my most popular posts about this subject:

  • 7 Practices That Make You Look Like a Rookie Blogger
    I remember the first time I got a comment on my blog. I rushed to my favorite forum yelling, “I got my first comment! I got my first comment!” Boy did I feel like a noob when one of the seasoned bloggers replied, “Yeah. I got that exact same comment on all 12 of my […]
  • WordPress Themes: What To Look For When Changing?
    WordPress Themes, as I always feel, is not just about your WordPress design, but also the strength it possesses and it reflects the overall personality of your blog. Thus while choosing a new theme for your WordPress blog, you can’t chase after a feature you’re looking for and select it abruptly. There are some crucial […]
  • How Many Posts Should You Show On Your Blog’s Front Page?
    I know you’re here looking for a magic number but it really varies from blog to blog. And it can vary a lot! It really comes down to your readers, they’re experience, and their expectations. I recently created a blog for a church which is a perfect example. Follow along and I’ll show you how […]
  • How to Select the Perfect WordPress Theme for Your Blog
    When I first started blogging I was easily dazzled by all the pretty WordPress themes I found all over the Web and I’d spend hours at a time surfing for just the right one. I can’t tell you how many of those free themes I tried during my first year of blogging, but trust me, […]
  • Blog Design for ROI Rule #6: KISS Headers, Navigation, and Sidebars
    Keeping it simple not only applies to your content and writing style, it applies to your blog design, as well. When that first-time visitor arrives on your blog you want his attention to be riveted on your amazing content, not your sexy header or your neon sidebars. It’s your content that keeps visitors on your […]

To learn more about blog design, and discover actionable tips that will help you improve your blog, sign up for the exclusive Dukeo newsletter.