Blog Building Blocks: Two Ways To Reach Success

Steven8 responsesBlogging
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Someone recently asked me what I thought it took to be a successful blogger. As I sat pondering my answer all sorts of things ran through my mind: They must be committed, they must be an expert on some topic, they must be able to communicate well, they must be engaging, able to run a business, and so much more. But then it occurred to me – these are all skills you can acquire along the way. You really only need two essential building blocks if you want to be a successful blogger.


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You must be able to define your business

That’s actually a very broad statement – “define your business.” But it can be broken down into just three basic questions:

What do you want to accomplish? Don’t be shy, spit it out. Your goal is to make money blogging. Some bloggers get side tracked, though. They forget about their sole purpose for blogging? To make money. Not to “get a million visitors no matter what.” Not to “get a million subscribers no matter what.” Your sole purpose for blogging is to make money and if you lose site of that goal you’ll get lost in the already overflowing crowd of bloggers on the Internet.

How do you want to accomplish it? If you want to make money then you must have an idea of how you want to do it. It’s ok if you don’t have a specific product or service nailed down in the very beginning but you’ll need at least a basic idea so you can target your audience.

Who is your target audience? Who are you planning to sell your product or service to? More important – who would want to buy it? Because they’re not always the same group of people.

You must be motivated to succeed

It’s not enough to say, “I want to make money with a blog.” We’d all like to make money. And if were as easy as that, everyone would be doing it.

Look at it this way, too. If all you’re after is money, you could probably get a job mowing yards or flipping burgers as soon as you walk out that door. But you’re not doing it because you don’t want to have to work that hard for the small amount of money you’d make. You’re looking at blogging as a way to make money because you’re under the mistaken impression it’s going to be all fun and games and you’ll be raking in the big bucks in no time.

But it’s not. Blogging is hard work and if you’re going to be successful at it you need to look at it like a business. That means you’re going to have to dig in and get your hands dirty. You’re going to have to put in a lot of long, grueling work days and for a long time you’re not going to make very much money. So, you see, you must be motivated to succeed by something other than instant, easy income because that’s just not going to happen.

There’s a lot you’re going to have to learn before you start making money with a blog. But if you have these two basic building blogs – the ability to define your business and the motivation to succeed – then you’ll become a successful blogger.

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  1. Julia Spencer

    you’re absolutely right about motivation, I’m sure that it plays the main role in getting success in any sphere

    1. People who give up too easily will never get anywhere. On the other hand, when something is really not working, you should be able to throw in the towel.

  2. David Blundell

    Hi there,
    Nice post and I agree with the general principles behind the two building blogs – know your business and be motivated – but actually not every blogger is trying to sell something and make money.

    My organisation, the British Council, is a not for profit cultural relations organisation in the UK. A lot of the time our blogging aim is to become thought- leaders in a particular area (e.g. the UK arts scene) so building influential communities is the greater goal and not just hawking a product . . .

    1. Not everyone tries to sell something with their blog, but everyone tries to build an audience…

  3. Gina Valley

    Great advice. So important to define what you are doing to determine if you even have the drive to do it.
    I think I would add that a specific definition of what one considers “success” would be a good thing to establish, too.

    1. People tend to think that Success is something with a universal definition, but you’re right, it’s very personal. And people should define what success means for them.

  4. Awesome article! You’re absolutely right…defining your business and having the motivation to succeed is crucial. It’s important to treat your blog as a business & to consistently work on it. I find it helpful to purposely schedule my work time & to stick to it…avoiding any distractions. Thanks for the clarity!

    1. Congratulations of considering your blog as a real business, you are already ahead of 80% of bloggers! I wish you a lot of blogging success :)

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