Blog Asset: What Is The Value Of Your Blog?
Having a successful blog is a great achievement. This is especially true if you are making an income from the blog. However, it is important that you understand what about your blog is the most beneficial. When most bloggers are asked what the greatest asset of their blog is they will automatically answer the content. While it is true that the content is vital, that may not actually be what is the most valuable to you. If you are making an income from your blog then you have to look at the source of that income and what parts of your blog are ensuring that it continues.
Before examining your blog, you should understand that even if it is not your biggest asset the content is critical. What you say and how you say it will affect every other aspect of your blog and your success. Visitors will not subscribe if they do not enjoy the content or find value in it. So your top focus should always be on providing the best experience for your audience. This means striving to always provide valuable, informative and entertaining content. Never let anything else become so important that you fail to do this.
That being said, that content may acquire subscribers but it likely does not bring in the income. So as you look at the assets of your blog you have to see what portion is most profitable. For many it is simply the subscribers that they have. The more subscribers you have on your blog, the higher your chances of financial success. If you have stellar content that no one is reading then you are not going to get very far. This is why converting visitors to subscribers is so important in the blogging world.
For others, there is a separate asset that truly brings in the income. This is the email list. If you have an email list then you have a much better chance at income than simply having a blog with subscribers. These are people that have opted-in to being contacted about whatever you are offering. Whether you are selling a product, driving people to your site or simply providing information this list is invaluable. If something were to happen to your blog, you could recreate the content. You may even be able to get the subscribers you once had. What you will have a hard time with is replacing every single name on that email list.
Because there are so many assets that come with a blog it can be difficult to deduce which is the greatest. When you are trying to decide the best rule of thumb is to look at what actually provides the greatest income potential. The part of your blog that is the most profitable will always be your greatest asset. If you were looking for someone to invest, they would look at all of the components. However, they would make their final decision based on what you have that could return their investment. When you know the answer to what that is, you will have found your greatest asset.
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