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Blog Asset: What Is The Value Of Your Blog?

Steven 11 responses Blogging

Having a successful blog is a great achievement. This is especially true if you are making an income from the blog. However, it is important that you understand what about your blog is the most beneficial. When most bloggers are asked what the greatest asset of their blog is they will automatically answer the content. While it is true that the content is vital, that may not actually be what is the most valuable to you. If you are making an income from your blog then you have to look at the source of that income and what parts of your blog are ensuring that it continues.

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greatest asset of your blog

Before examining your blog, you should understand that even if it is not your biggest asset the content is critical. What you say and how you say it will affect every other aspect of your blog and your success. Visitors will not subscribe if they do not enjoy the content or find value in it. So your top focus should always be on providing the best experience for your audience. This means striving to always provide valuable, informative and entertaining content. Never let anything else become so important that you fail to do this.

That being said, that content may acquire subscribers but it likely does not bring in the income. So as you look at the assets of your blog you have to see what portion is most profitable. For many it is simply the subscribers that they have. The more subscribers you have on your blog, the higher your chances of financial success. If you have stellar content that no one is reading then you are not going to get very far. This is why converting visitors to subscribers is so important in the blogging world.

For others, there is a separate asset that truly brings in the income. This is the email list. If you have an email list then you have a much better chance at income than simply having a blog with subscribers. These are people that have opted-in to being contacted about whatever you are offering. Whether you are selling a product, driving people to your site or simply providing information this list is invaluable. If something were to happen to your blog, you could recreate the content. You may even be able to get the subscribers you once had. What you will have a hard time with is replacing every single name on that email list.

Because there are so many assets that come with a blog it can be difficult to deduce which is the greatest. When you are trying to decide the best rule of thumb is to look at what actually provides the greatest income potential. The part of your blog that is the most profitable will always be your greatest asset. If you were looking for someone to invest, they would look at all of the components. However, they would make their final decision based on what you have that could return their investment. When you know the answer to what that is, you will have found your greatest asset.

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11 Comments

  1. Samie

    This is definitely something that anyone who is monetizing their blog should be aware of, not only for investors, but for themselves. Every blog should be a case study and if you don’t know where your money is coming from, you’ve got some bigger problems. Good read.

  2. Chris

    Good to know, I mean you always say that content is key and that the best way to be successful is to make sure you have great quality content, but for someone who is making money off of their blog I can see how the best asset would actually be what’s raking in the money.

  3. Liz

    I like how the picture looks like “green man” from It’s Always Sunny in Philadelphia. :) But really this should be a no-brainer. You want to make money with your blog? See where your money is coming from and capitalize on that. I’m not sure I agree that the mailing list is all that effective, but it could just be the case for me. It may differ on a case-by-case basis.

    1. Dana

      It’s always better not to rule out any options. If it doesn’t work for you, could it be that it’s more about the content of the emails you send out? Try different things, experiment and monitor the results. You may be surprised!

    2. Liz

      That’s true, I could change things up and see if that helps. I guess I just dread writing newsletters because I feel like, “What’s the point?” I always assume I’m writing them for no reason, because I assume people aren’t even going to read them. But maybe it’s that exact reason that I’m not seeing success… things to think about…

  4. Affmaster

    This is definitely something that any professional in any profession needs to be aware of. You’re only as good as your best asset. Sure your blog or business may have a lot to offer, but if you’re smart, you’ll capitalize on the most successful aspect and build around that. Great advice here, thanks for the post.

  5. Mike

    So so important to know you greatest asset. That’s the first thing that investors are going to ask or pay attention to, and you need to have an answer and some figures prepared. Otherwise you can bet they won’t be too impressed!

  6. Anon

    My greatest assets are my hips. Oh, wait are we talking about the blogs?

    1. Liz

      Gross!! ha ha you weirdo!! Yes we are talking about blog assets, and why mailing lists are so important to getting people to subscribe and love your page and make it pretty! Duh!

  7. Mitch

    Yet another reason to build up that mailing list! Thanks for the post, it’s always a good reminder.

  8. Sarah

    Oy vey, trying to get readers to subscribe can be like pulling teeth. It’s like, if you’re going to be reading it, and you like the content, you should subscribe! It makes life so much easier for both of us! I think the problem is that people don’t want to be committed to anything. It’s very frustrating.