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Dukeo » General » Billboards Inspiration: 185 Extremely Creative Examples

Billboards Inspiration: 185 Extremely Creative Examples

Steven September 20, 2011 2 responses General 996 views

Do you know that Billboards and PPV ads have a lot more in common than you would think? They are both interrupting you in whatever you are doing, whether it is driving on the highway, walking in the streets, browsing your favorite website. Moreover, both of them only have a couple of seconds to grab your attention and get their message to you. It’s either hit or miss and it’s a 2 second shot.

I don’t know how many times I’ve read that with online marketing you need to be creative to grab the attention of your prospect, well, billboard designers have been doing just that for decades so we certainly have a great deal to learn from them, especially the ones who are thinking outside of the box. Here is a selection of 185 highly creative billboards that you can use as inspiration the next time you think about designing a PPV landing page or any kind of ad.

Bustop Giant Skirt Wind Creative Billboard

The giant fabric mini-skirt that is attached to the top of this billboard reveals everything when there is some wind.
Bustop Giant Skirt Wind Creative Billboard

Levis Jeans Creative Billboard

A 3D wave made of jeans… I wonder how long it took before people started stealing these jeans.
Levis Jeans Creative Billboard

Sweetex Fat Creative Billboard

Someone better start hitting the gym.
Sweetex Fat Creative Billboard

Ravensburger White House Creative Billboard

Excelent campaign by Ravensburger: displaying a giant puzzle box on the remains of a destroyed building.
Ravensburger White House Creative Billboard

Nissan Kite Creative Billboard

A pretty simple ad by Nissan using a kite to grab the attention of people passing by.
Nissan Kite Creative Billboard

Mr Proper Clean Zebra Creative Billboard

Mr Clean (or Mr Proper, depending on the country) made an excellent work by cleaning this zebra!
Mr Proper Clean Zebra Creative Billboard

2DF Erotic Movies Creative Billboard

Damn, I wish there wouldn’t have been these interruptions in the ad! Oh… wait…
2DF Erotic Movies Creative Billboard

Pork Love Creative Billboard

Because Pork is the one you love! You know it.
Pork Love Creative Billboard

Rainbow Creative Billboard

Everybody knows that the pot of gold is at the bottom of the rainbow.
Rainbow Creative Billboard

Toronto Mural Creative Billboard

Not really an ad, but an awesome job on this mural. Things are not always what they seem to be.
Toronto Mural Creative Billboard

Mammoth Snowboard Snow Creative Billboard

Who doesn’t like snowboard? This snowboarder making a grab wouldn’t contradict you.
Mammoth Snowboard Snow Creative Billboard

Your Wife Is Hot Creative Billboard

Well, sorry… This is not what we meant.
Your Wife Is Hot Creative Billboard

Divorce Lawyer Creative Billboard

Playing on the temptations of life to convince you to get your divorce.
Divorce Lawyer Creative Billboard

Nitco Wood Finish Tiles Creative Billboard

It’s alive!! It’s alive !!
Nitco Wood Finish Tiles Creative Billboard

Mini Usa Falling Guy Creative Billboard

This one is a sure shot. Who wouldn’t have his eye catched by someone apparently falling?
Mini Usa Falling Guy Creative Billboard

Boy Moving Building Creative Billboard

The old magic trick always works.. But this time it’s not a girl who’s cut in 3.
Boy Moving Building Creative Billboard

Chewing Gum Creative Billboard

If you want my two cents, that’s some pretty strong chewing gum!
Chewing Gum Creative Billboard

Drink Or Drive Draw The Line Creative Billboard

Very nice campaign by Labatt simulating an accident on the very billboard that says you should know when to draw the line.
Drink Or Drive Draw The Line Creative Billboard

Mac Donalds Fat Fucked Up Creative Billboard

I’m not sure this one is real ;) but I still found it pretty funny. Watch out, if you keep going there, you’ll end up like that!
Mac Donalds Fat Fucked Up Creative Billboard

Basketball Hoop Creative Billboard

Very interesting use of interactivity in a billboard. People can really use it to play basketball.
Basketball Hoop Creative Billboard

Woodland Shoe Creative Billboard

It looks like there is a trend toward giant objects. This giant shoe is no exception.
Woodland Shoe Creative Billboard

DHL 2 Hands No Size Limit Creative Billboard

No matter what is the size of the object you need delivered, this DHL guy can do it for you.
DHL 2 Hands No Size Limit Creative Billboard

Hole Bread Creative Billboard

Interesting use of transparency. There is a hole in the bread and a hole in the ad.
Hole Bread Creative Billboard

Electrolux Vacuum Cleaner Creative Billboard

This Electrolux Vacuum Cleaner is so powerful that it’s sucking up the whole ad.
Electrolux Vacuum Cleaner Creative Billboard

Giant Donkey Kong Museum Creative Billboard

Ahhh good memories! Donkey Kong… Excelent use of this construction site.
Giant Donkey Kong Museum Creative Billboard

Montel Scrollbar Sofa Creative Billboard

You want to see more of the (apparently-naked) model? Well, use the scrollbar! Fake scrollbars are even used on billboards nowadays.
Montel Scrollbar Sofa Creative Billboard

Mac Donalds 200m 197m Creative Billboard

Funny ad for Mc Donald. Using the size of the medium to get the message to stick.
Mac Donalds 200m 197m Creative Billboard

Nirvana Fitness Center Creative Billboard

Excelent use of the environment to create this ad for a fitness center.
Nirvana Fitness Center Creative Billboard

Sign From God Creative Billboard

No comment.
Sign From God Creative Billboard

HSBC Car Mirror Creative Billboard

This ad uses a mirror to give the impression that you are sitting in the car when you are standing just in front of it.
HSBC Car Mirror Creative Billboard

Erection Creative Billboard

Your best erection…
Erection Creative Billboard

Playboy Light Boobs Creative Billboard

You don’t get this one? Think twice about the shape made by the 2 spotlights.
Playboy Light Boobs Creative Billboard

Ford Grass Creative Billboard

What better way to show that a campaign is going green that using real plants in the ad itself?
Ford Grass Creative Billboard

Guiness Guess Who Creative Billboard

This one is easy! (Before you drink too much Guiness)
Guiness Guess Who Creative Billboard

Paparazzi Nikon Creative Billboard

Apparently some sensors are detecting when you are walking in front of the ad and activates the paparazzi’s flashes.
Paparazzi Nikon Creative Billboard

Alan Wake Creative Billboard

There is also a trend going on using sundials. This ad for Alan Wake goes in this category.
Alan Wake Creative Billboard

Starwars Creative Billboard

Simple and to the point: a simple reference to light-sabers. Great!
Starwars Creative Billboard

Science World Pencil Creative Billboard

I hope the intern who had to stick all these pencils together was well paid…
Science World Pencil Creative Billboard

Colorado State Patrol Crashed Car Creative Billboard

A crashed billboard for a crash patrol.
Colorado State Patrol Crashed Car Creative Billboard

Avera Health Smoking Creative Billboard

This billboard actually produces real smoke to grab your atention.
Avera Health Smoking Creative Billboard

American Psycho Creative Billboard

Simple and clean. Almost scary billboard for American Psycho.
American Psycho Creative Billboard

Omega Cookware Strong Handle Creative Billboard

Another billboard in the “giant objects series”. You can cook a whole herd of cows with this one.
Omega Cookware Strong Handle Creative Billboard

Creepy Alien Creative Billboard

I have no idea about what this billboard is advertising, but I still love it!
Creepy Alien Creative Billboard

Fitness Brickwall Creative Billboard

Did you always dream of having six pack abs? That may be your chance.
Fitness Brickwall Creative Billboard

Mac Donalds Fresh Salad Creative Billboard

Another company going green in their billboard. This time Mc Donald uses fresh letuces.
Mac Donalds Fresh Salad Creative Billboard

Waterfall Shampoo Creative Billboard

A giant bottle of shampoo and a waterfall. You almost feel like you’re in your shower.
Waterfall Shampoo Creative Billboard

Smart American Nothing Creative Billboard

This ad for Smart that was displayed in South Africa might bring trouble to them on the American market…
Smart American Nothing Creative Billboard

Fish Tank Creative Billboard

Are you sure your fishes are fresh? they used real live fishes in a fish tank for this one.
Fish Tank Creative Billboard

Sex And The City Creative Billboard

Giant g-strings hanging on a NYC building in this Sex And The City ad.
Sex And The City Creative Billboard

Free Airguitar Creative Billboard

Probably one of my prefered campaigns. By my guest, grab your own air guitar for free!
Free Airguitar Creative Billboard

Mini Yoyo Creative Billboard

A giant yoyo or a tiny Mini, who knows…
Mini Yoyo Creative Billboard

Real Estate Creative Billboard

This billboard uses some real furniture to advertise a real estate project.
Real Estate Creative Billboard

Drink Or Drive Creative Billboard

You have to make a choice… Drink or Drive.
Drink Or Drive Creative Billboard

Law And Order Creative Billboard

Another excellent use of the billboard light to simulate an interogation room.
Law And Order Creative Billboard

Heineken Giant Hand Creative Billboard

By just using a shadow effect, this ad shows a giant hand about to grab this giant bottle of Heineken.
Heineken Giant Hand Creative Billboard

Kitkat God Creative Billboard

Even God can’t resist a KitKat.
Kitkat God Creative Billboard

Adidas Soccer Goalkeeper Creative Billboard

Giant objects, giant people… The trend goes on and on.
Adidas Soccer Goalkeeper Creative Billboard

Benjamin Moore Color Chart Creative Billboard

Excellent use of the environment for this Color Chart ad.
Benjamin Moore Color Chart Creative Billboard

Nike Jumper Creative Billboard

One more giant person!
Nike Jumper Creative Billboard

Formula Toothpaste Builds Strong Teeth Creative Billboard

This toothpaste makes teeth so strong that you can even tear down a billboard. Pretty impressive.
Formula Toothpaste Builds Strong Teeth Creative Billboard

Smart Brabus Creative Billboard

Another great example of using the environment to advertise outside of the box and make a Smart jump from one side to the other.
Smart Brabus Creative Billboard

Royal Predio Cake Creative Billboard

That’s one hell of a giant cake! Yummy.
Royal Predio Cake Creative Billboard

CNN Petrol Weapon Creative Billboard

Controversy can be a powerful weapon in advertising. Is the link between petrol and war not obvious to people yet?
CNN Petrol Weapon Creative Billboard

Playboy Wet Tshirt Creative Billboard

“Guys, pray for rain”. As in a wet t-shirt contest, this white t-shirt reveals everything when it gets wet.
Playboy Wet Tshirt Creative Billboard

Mini Cooper Creative Billboard

This billboard uses an electronic chip that is embeded in every Mini Austin and get the name of the owner from the client database. Kate is part of the community…
Mini Cooper Creative Billboard

Giant Yellow Marker Creative Billboard

Giant objets always grab people’s attention. Especially when they are cleverly integrated in the urban environment.
Giant Yellow Marker Creative Billboard

Naval Museum Creative Billboard

Do you really think there is a giant submarine under this billboard? This is another trend, using the billboard’s pole as part of the ad.
Naval Museum Creative Billboard

Imodium Diarrhoea Toilet Paper Creative Billboard

Running out of paper? A nightmare becomes real in this self-explanatory billboard.
Imodium Diarrhoea Toilet Paper Creative Billboard

Sun Sense Creative Billboard

On a cloudy day, this billboard seems to be blank. But it reveals it’s message when it’s sunny and you would like to chillout instead of going to the office.
Sun Sense Creative Billboard

Berger Paints Creative Billboard

Another paint seller using the color of the sky as part of the billboard.
Berger Paints Creative Billboard

Mac Donalds Giant Straw Creative Billboard

A second example of using the pole as part of the ad. In this one, the pole iss a giant straw.
Mac Donalds Giant Straw Creative Billboard

Heinz What You See Is What You Get Creative Billboard

Using real things as part of the ad is also a recurring subject.
Heinz What You See Is What You Get Creative Billboard

Tefal Non Stick Surface Creative Billboard

A very interesting billboard by Tefal. The non-stick surface is so efficient that even the billboard can’t stick.
Tefal Non Stick Surface Creative Billboard

MTV Creative Billboard

I’m not sure tu get this one. The guy in the ad has a pretty scary look.
MTV Creative Billboard

Rock Climbing School Creative Billboard

This advertisement goes completely out of the box.
Rock Climbing School Creative Billboard

Whisky Creative Billboard

Giant bottle of whisky. What is the next giant thing that will be used on a billboard?
Whisky Creative Billboard

Razor Blade Cut Pigeons Creative Billboard

A giant razor blade that is so sharp that even the pigeons which are trying to stand on the ad are getting cut in 2.
Razor Blade Cut Pigeons Creative Billboard

Orient Fans Creative Billboard

This must be an extremely powerful fan.. It even destroyed the 2 billboards on its sides.
Orient Fans Creative Billboard

Bloom Jumbo Muffin Crash Car Creative Billboard

This time the advertisers are using giant Muffins. This 2 steps campaign even made one of the muffins fall on the car behind it.
Bloom Jumbo Muffin Crash Car Creative Billboard

King Kong Creative Billboard

When you think “giant thing” and building, at some point you HAVE to think about King Kong.
King Kong Creative Billboard

Burnt Skin Creative Billboard

There is an important number of campaigns using the texture of the ad itself as a mean to get its message out.
Burnt Skin Creative Billboard

BBC World Corner Creative Billboard

Depending on which side of the building you are standing, you only have half of the information about what is going on. Interesting ad by BBC World.
BBC World Corner Creative Billboard

Ponds Cleans Pores Creative Billboard

This time it’s a giant skin pore. See the simplicity of the ad: 1 giant thing to grab your atention, a slogan and the product. Nothing fancy there: simple and efficient.
Ponds Cleans Pores Creative Billboard

Bay Area Red Cross Creative Billboard

A part of the “environment interaction” billboards could be put in a “what if” category. This billboard presenting a destroyed building would fit there.
Bay Area Red Cross Creative Billboard

2012 Floods Subway Creative Billboard

As the billboard just above, this ad fits in the same category. The ad bleeds out of its boundaries to invade the space.
2012 Floods Subway Creative Billboard

Radio2 Striptease Creative Billboard

We have all seen ads with half-naked girls selling pretty much anything. For this campaign Radio2 took the opposite direction by using a person we do not want to see naked…
Radio2 Striptease Creative Billboard

Rowenta Hair Iron Creative Billboard

The material of the ad is used to mimic the hair the product is supposed to be used onto.
Rowenta Hair Iron Creative Billboard

Mac Donalds Giant Napkin Dispenser Creative Billboard

Another one in the “giant stuff” category. This time it’s a giant napkin dispenser for Mc Donald.
Mac Donalds Giant Napkin Dispenser Creative Billboard

Carlsberg Bottle Creative Billboard

This billboard is probably between the art project and the classic billboard. It uses real beer bottles to write the beer’s brand.
Carlsberg Bottle Creative Billboard

Wonderbra Creative Billboard

This wonderbra makes her boobs so big that they do not fit the space dedicated to the ad and breaks the protective glass.
Wonderbra Creative Billboard

Stamps Transparent Creative Billboard

Another category of creative billboards uses transparency to put the environment into perspective. This is the case for this Eesti Post billboard.
Stamps Transparent Creative Billboard

Childrens Eyes Bleeding Rain Creative Billboard

If you see this ad on a sunny day, your eye might not get caught by it since it’s only displaying a kid’s face. On a rainy that’s another pair of sleeves due to the “blood” on his face.
Childrens Eyes Bleeding Rain Creative Billboard

The Economist Light Bulb Creative Billboard

This funny ad by The Economist detects when someone walks under the Light Bulb. It then lights up. Have an idea?
The Economist Light Bulb Creative Billboard

Sliced Bread Creative Billboard

This creative billboard uses the system of the billboard itself to display sliced bread: clever.
Sliced Bread Creative Billboard

Bic Field Razor Creative Billboard

While in Affiliate Marketing we hate being shaved, this billboard in the category of the “giant things” is pretty nice.
Bic Field Razor Creative Billboard

Coca Cola Multiple Straws Creative Billboard

It looks like the people living in this building can’t resist a giant Coca Cola bottle and started using giant straws to get their share!
Coca Cola Multiple Straws Creative Billboard

Science World Diamond Creative Billboard

Oh so shiny! A very nice billboard that no girl could resist ;)
Science World Diamond Creative Billboard

Mini Xenon Headlights Creative Billboard

This is what I call powerful headlights on this Mini Austin!
Mini Xenon Headlights Creative Billboard

Bay Area Red Cross Creative Billboard

A very interesting and creative billboard playing on people’s fear of the Big One. If the worst happen, you’ll definitely need the Red Cross.
Bay Area Red Cross Creative Billboard

Fitness Floppy Creative Billboard

Excellent idea with this creative billboard for a fitness machine. Using the billboard itself to illustrate how floppy your own belly is…
Fitness Floppy Creative Billboard

Ariel Super Soft Creative Billboard

This creative billboard advertises a brand of washing powder which is so strong that even this giant billboard became completely soft.
Ariel Super Soft Creative Billboard

Ipod Itunes Creative Billboard

Can you believe how much stuff you can put in such a tiny object as an iPod? Giant CDs!
Ipod Itunes Creative Billboard

Nirvana Fitness Center Creative Billboard

I love this billboard! Using the way the billboard itself is going up and down to illustrate someone pushing iron is very creative.
Nirvana Fitness Center Creative Billboard

Mini Austin Fast Creative Billboard

This Mini Austion is so fast that nearby palm trees are sucked in! Pretty impressive…
Mini Austin Fast Creative Billboard

Nissan Qashqai Creative Billboard

I don’t really know if I like this ad or not. Except being a giant trunk, it doesn’t even use an existing building or structure.
Nissan Qashqai Creative Billboard

Axe Tunnel Pussy Creative Billboard

Erm… Well… Who said that the agency behind this Axe billboard advertising had a wicked sense of humor?
Axe Tunnel Pussy Creative Billboard

Wrinkly Creative Billboard

Another billboard playing with the materials of the ad itself.
Wrinkly Creative Billboard

Absolut UFO Creative Billboard

UFO ! What else could I say…
Absolut UFO Creative Billboard

Mars Chilled Tongue Creative Billboard

In this Mars chilled creative double billboard, it looks like someone couldn’t resist and got his tongue stuck by the cold.
Mars Chilled Tongue Creative Billboard

Koleston Naturals Change Creative Billboard

There is another trend in billboard advertising which uses the billboard to frame its environment. In this one, the various colors of the sky are illustrating the various colors of the hair.
Koleston Naturals Change Creative Billboard

Cascais Sailing Creative Billboard

Boat’s sails are always filled with afvertising from the sponsors, this billboard turns it the other way around by using a sail as a billboard to advertise a sail boat race.
Cascais Sailing Creative Billboard

Mustang Transparent Blurry Creative Billboard

This Mustang is so fast that it makes your vision blurry. Another interesting interaction with the environment.
Mustang Transparent Blurry Creative Billboard

Tippex Zebra Creative Billboard

When will the giant objects invasion stop? Apparently not today with this giant tippex bottle which was used to paint zebras.
Tippex Zebra Creative Billboard

DHL Right Way Creative Billboard

From what I understood this DHL is animated and the red ball is actually really going from point A to point B. Interesting.
DHL Right Way Creative Billboard

Canton Speakers Creative Outdoor

Did you ever think that building were looking like giant speakers? Well, the creative agency behind this Canton ad thought about it.
Canton Speakers Creative Outdoor

Rona Recycle Apple Nano Paint Creative Billboard

We have all seen this iPod Nano billboard, but it’s likely most of you haven’t seen how Rona highjacked it to advertise paint recycling.
Rona Recycle Apple Nano Paint Creative Billboard

Fedex Truck Creative Billboard

Fexex Pwns UPS… x2
Fedex Truck Creative Billboard

Funeral Services Creative Billboard

I love wicked sense of humor. This is probably why I laughed when I saw this billboard for funeral services for the first time. Come a little closer!
Funeral Services Creative Billboard

iGod Church Creative Billboard

iPod, iPad, iTouch, iMac… It was only a matter of time until someone highjack the message. It was more unexpected that it would be for a church.
iGod Church Creative Billboard

Giant Lego Creative Billboard

Ah Lego… It brings back so many memories from when I was a kid… Well, my Lego were not THAT big.
Giant Lego Creative Billboard

Bank Of America Tongue Papercuts Creative Billboard

And here comes another billboard in the Giant series! This time it’s a giant letter for Bank of America.
Bank Of America Tongue Papercuts Creative Billboard

Trueblood Breakable Creative Billboard

Funny disposable billboard from Trueblood TV show. In case of vampire, snap here!
Trueblood Breakable Creative Billboard

Google Cryptic Creative Billboard

My mathematics knowledge doesn’t allow me to understand this billboard, but that’s still an amazing way to target a very specific audience and give them the feeling that they are special (since they understand the URL).
Google Cryptic Creative Billboard

Crandom Chamber Facebook Creative Billboard

Giant facebook fanpage… Maybe not so creative after all.
Crandom Chamber Facebook Creative Billboard

Hand From Above Creative Billboard

People can see themselves in the billboard as they walk by. And they see this giant red hand pointing at them. Reminds me of Populous (only people in their 30s or older will know this reference).
Hand From Above Creative Billboard

Gay Together Creative Billboard

A naked gay couple wrapped in an american flag. I’m not american but from what I understand, I’m not sure this ad could have been displayed in every single state.
Gay Together Creative Billboard

Tamontina Creative Billboard

Tada! This was a piece of cake building this birdhouse from the billboard wood thanks to having the right tools.
Tamontina Creative Billboard

Silberman Fitness Creative Billboard

Need to lose some weight? Time to hit the gym! Silberman’s Fitness Center is the place.
Silberman Fitness Creative Billboard

Spa Bus Shelter Creative Billboard

How would you like going to a spa and enjoying soft light and a smooth ambiance…
Spa Bus Shelter Creative Billboard

Rio Athlete Creative Billboard

Another billboard playing with the materials of the billboard itself… Except that these are just photoshopped visual effets.
Rio Athlete Creative Billboard

Mac Donalds Creative Billboard

Due to the size of the billboards, using daylight to cast shadows and send different messages along the day could be quite interesting. See? We’re between coffee time and muffin time.
Mac Donalds Creative Billboard

Red Zone Neon Sign Creative Billboard

Ah Old Spice! It looks like you are facing the neon sign of some kind of club… Except that it’s a advertisement for shower gel.
Red Zone Neon Sign Creative Billboard

Jobsintown.de Recruiting Agency Creative Billboard

Well, there is nothing more to say. I won’t comment this one.
Jobsintown.de Recruiting Agency Creative Billboard

UPS DHL Giant Box Creative Billboard

According to this creative billboard, you can really ship anything with DHL… Even HUGE things such as a billboard structure
UPS DHL Giant Box Creative Billboard

Iran Propaganda Creative Billboard

Well, this is propaganda… But I still found it pretty creative.
Iran Propaganda Creative Billboard

Just Open It Creative Billboard

What happens when a door handle decides to hack the message of a well-known brand?
Just Open It Creative Billboard

Bubblegum Creative Billboard

This must have been one hell of a bubble!
Bubblegum Creative Billboard

Irresistible Scent Creative Billboard

It’s always funny when a billboard campaigns includes some dummies because it’s a good way of catching people’s eye.
Irresistible Scent Creative Billboard

Airport Casino Belt Roulette Creative Billboard

Interesting campaign but I’m not sure it would work as well once there is a crowd in front of the caroussel and hundreds of suitcases on it.
Airport Casino Belt Roulette Creative Billboard

Cingular Drop Call Creative Billboard

Making something fall from a billboard is always interesting, especially if it’s a giant piece of the ad itself. Hate dropped calls?
Cingular Drop Call Creative Billboard

Ariel Corner Creative Billboard

Highjacking some elements of buildings can also be an interesting tactic. “Corners ads” are nice because they act in 2 times, why is as if the ad was telling a story.
Ariel Corner Creative Billboard

7653 Dices Creative Billboard

I would hate to be part of the team of interns who has to put these ads together, but that’s still an interesting way of catching attention.
7653 Dices Creative Billboard

Quit Smoking Creative billboard

And here comes another giant object! This time it’s a giant cigaret in an ashtray to promote a program to quit smoking.
Quit Smoking Creative billboard

Fedex Stairway To Heaven Creative Billboard

Fedex can really deliver anything anywhere. Impressive.
Fedex Stairway To Heaven Creative Billboard

Mascara Creative Billboard

This ad works in the same way as the kids bleeding eyes. However this one is less trash since it’s only mascara…
Mascara Creative Billboard

Color Bleeding Creative Billboard

Probably a little too “clean”, but it’s still a very creative way to promote an anti color bleeding for your laundry.
Color Bleeding Creative Billboard

Panasonic Nose Hair Trimmer Creative Billboard

Wow, that’s not just hair in their nose anymore, that’s a whole nose moustache. Funny way of interacting with the environment and using electric cables in advertising.
Panasonic Nose Hair Trimmer Creative Billboard

Neglected Children Creative Billboard

This billboard is excellent. Dummies are sure shots.
Neglected Children Creative Billboard

Nike Transparent Creative Billboard

The way transparency is used in this billboard is simply amazing. Nike is not branding a product, they’re branding the whole environment. Clever.
Nike Transparent Creative Billboard

Chevrolet Creative Billboard

This Chevrolet billboard which was made of coins probably didn’t last very long… And these people are probably crazy to spend time doing that.
Chevrolet Creative Billboard

Windows Vista Creative Billboard

What’s better than using dumies in a billboard campaign? Using real people of course! And that’s exactly what Microsoft did with this Vista campaign.
Windows Vista Creative Billboard

Tarantino Kill Bill Creative Billboard

Too bad you parked there! But still, nice thinking outside of the frame for this billboard.
Tarantino Kill Bill Creative Billboard

Rejoice Comb Creative Billboard

I’m not sure to know what was this ad about, but giant objects seems to always make it work.
Rejoice Comb Creative Billboard

Phuket Creative Billboard

This one is for Justin Dupre.
Phuket Creative Billboard

Joe’s Jeans Butt Creative Billboard

Everyone knows that the more skin you show, the more of your product you can sell, even if that’s totally unrelated to the body. Here’s how to advertise jeans without using jeans.
Joes Jeans Butt Creative Billboard

Pork Chop World Creative Billboard

The world is my pork chop too!
Pork Chop World Creative Billboard

Oldtimer Female Tunnel Creative Billboard

This reminds me of the axe campaign (with the giant legs and the tunnel), but this one is more sober as it does advertise a restaurant chain.
Oldtimer Female Tunnel Creative Billboard

Santa Unfair Creative Billboard

I’m not sure if this billboard is for real or not, but I had a good laugh when I found it. Good atention grabber.
Santa Unfair Creative Billboard

Cedar Creek Church Satan Creative Billboard

Using controversy by making Satan talk on a billboard advertising a church… Interesting.
Cedar Creek Church Satan Creative Billboard

Underwater Swimming Pool Creative Billboard

Now that’s unexpected. I won’t let people ruin my pool with their billboard. But doing this in public pools is a very creative way to make people think about environment.
Underwater Swimming Pool Creative Billboard

Tylenol Ball Creative Billboard

Giant head, giant headache.
Tylenol Ball Creative Billboard

American Apparel Creative Billboard

No product, no message. Just an half-naked girl showing her ass, and a brand. More skin = more sales.
American Apparel Creative Billboard

Saskatoon Gods Creature Creative Billboard

This is a good one. First line, you think this is an ad about environment, second line: the twist. Nice story telling. This ad takes you exactly where it’s intending to.
Saskatoon Gods Creature Creative Billboard

Personal Health Safety Creative Billboard

I’m pretty sure this billboard is not for real, but still… That’s a good one.
Personal Health Safety Creative Billboard

Wear Seat Belts Creative Billboard

Giant slingshot to promote car safety. This ad is like “on hold” and it triggers our imagination to think about what’s happening next.
Wear Seat Belts Creative Billboard

Miele Vacuum Cleaner Baloon Creative Billboard

Another fake billboard, but the idea was still quite good and could be easily implemented with dummies.
Miele Vacuum Cleaner Baloon Creative Billboard

Strong Tape Creative Billboard

Using the product to display an ad about the product…
Strong Tape Creative Billboard

Lowe’s Unfinished Projects Creative Billboard

Unfinished ad to illustrate unfinished projects. Lucky for them, the guy who was installing the ad didn’t start by the top ;)
Lowes Unfinished Projects Creative Billboard

Nedbank Solar Panel Creative Billboard

The whole picture is a set up to show how Nedbank is so great by financing solar panels for communities that needs them…
Nedbank Solar Panel Creative Billboard

Mc Coys Circular Saw Creative Billboard

Giant circular saw… I’m starting to wonder if there is any object that was never made giant for a billboard campaign.
Mc Coys Circular Saw Creative Billboard

Fitness China Creative Billboard

An interesting way of using the material of the ad itself to create volume in the ad.
Fitness China Creative Billboard

Give Kenzo Flower Creaive Billboard

Real flowers for a “Flower by Kenzo” event. Too bad there wasn’t someone putting fresh flowers every morning on the billboard.
Give Kenzo Flower Creaive Billboard

Fitness Butt Creative Billboard

Fat people are a never ending source of inspiration for creative agency around the world.
Fitness Butt Creative Billboard

VGZ Paratrooper Creative Billboard

Well, I don’t really know what this ad is about. But there is a paratrooper stuck on it!
VGZ Parachutist Creative Billboard

Giant Straw Creative Billboard

I was more used to see giant straw in campaigns for sodas or fast food, but this campaign against pollution is pretty clear too.
Giant Straw Creative Billboard

Mac Donalds Espresso Creative Billboard

What happens when McDonald attacks Starbucks on their price range?
Mac Donalds Espresso Creative Billboard

Coops Paints / Texas Nationwide Insurance Creative Billboards

Having paint all over urban elements is also an over-used tactic but it clearly has a great visual impact.
Texas Nationwide Insurance Creative Billboard

Ariel Creative Billboard

Interesting way of using perspective to advertise some washing powder.
Ariel Creative Billboard

Irish Luck Creative Billboard

And now we all laugh about the poor neighbors who’re not going to have any light for 60 days.
Irish Luck Creative Billboard

Absolut Ritual Creative Billboard

Absolut ads are always visually interesting. This one around the Christmas ritual is nice since it triggers a lot of things in people’s imagination and memories.
Absolut Ritual Creative Billboard

Bugs Invasion Creative Billboard

During the day, you can see only one bug on this billboard. But if you drive-by during the night, you’ll discover that there is never just one. Clever way of doing some day time/night time adaptation.
Bugs Invasion Creative Billboard

BMW Bridgeport Creative Billboard

Ah dummies… It ALWAYS does its work at catching your atention!
BMW Bridgeport Creative Billboard

Mini Vending Machine Creative Billboard

There are a lot of billboards playing on the small size of the mini making it almost like a toy or a snack. Car becomes a consumer object almost on the same level as a pair of shoes or a can of soda.
Mini Vending Machine Creative Billboard

Adidas Shoes Sizes Creative Billboard

Adult size shoes, adult size advertising… Kid size shoes, kid size advertising. A good way to adapt to the target audience.
Adidas Shoes Sizes Creative Billboard

Die Hunger People Creative Billboard

Luckily this billboard is not advertising any product. From what I understood this was part of an art project. Anyway, you’re forced to react to this billboard… Mission accomplished: you’re not indifferent.
Die Hunger People Creative Billboard

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2 Comments

  1. Mike
    Mike

    Awesome post, these are some of the coolest billboards I have ever seen and I am surprised nobody has commented on this post.
    Lots of good inspiration for making your own display ads.

    1. Steven

      Hey thank you! It took some time to put all these together.