Best Content Showcase: 3 Methods To Impress New Visitors

Steven4 responsesBlogging
Advertise Here

Every blog post can’t be your best blog post, some are just naturally going to shine brighter than others. The one drawback with a blog is that new content goes to the top and, eventually, older content falls into your archives where it might never be seen again, including your best content. That’s fine for you repeat visitors because they’ve already read your “best content” when you posted it. But you want new visitors to see it, too. Especially because it’s your best. That’s what makes them want to come back for more!

Subscribe to my exclusive newsletter, and learn how to grow your blog like the pros»

best content to new visitors

Highlight Your Best Content In Your Sidebar

If you’re using WordPress you can use the Popular Posts widget but that’s not quite enough, it bases popularity on the number of comments each post receives. When you first started your blog you probably wrote some really killer posts but that was a long time ago. You have more traffic now which means your newer content probably also has a lot more comments. The Popular Posts widget is great for showcasing current content, and it’s a good idea to use it, but you also need to do something to highlight that older content.

Put a text widget in your sidebar and create links using the titles of those old, popular posts. Draw attention to this section with an image, too. You want to make sure your new visitors see the very best content you have.

By the way, if those popular posts you’re highlighting aren’t pillar posts, make them pillar posts. You already know they’re some of your best work which makes them link bait. Use them to greater advantage by creating anchor text links to less-popular relevant posts.

Set Up A Page For Your Best Content

If you have a lot of content on your blog you might not be able to highlight everything you want in the sidebar without destroying the appearance. In that case, set up a full page. Use sub-headings to distinguish categories and set it up like a book index. As a bonus, you can always just keep adding to the page, whereas when you use your sidebar you’re going to have to keep adding and deleting so you don’t take up a lot of space.

Publish A Weekly Or Monthly Round-Up

Depending on how often you post you can set this up weekly or monthly. Choose one topic and pull all of your best content for that post. For example, if you have a gardening blog, one month you could pull all of your best content related to soil preparation. You’ll actually be doing yourself a favor with a Round-Up post because when done properly this becomes a new pillar post or link bait for your blog.

You only get one chance to make a good first impression and while most bloggers always strive to put their best foot forward, some content is just naturally going to be more popular than others. Monitor your analytics and be on the lookout for posts or keywords that seem to be attracting more attention than others and get that content out there where your new visitors can’t miss it.

When you're learning how to make money with a blog, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start a successful blog for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to make money off a blog, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else.

Learn how I made $36,482 online in the past 12 months.

Simply input your best email below to get started.

Advertise Here


  1. Hey Steven,

    Great points, especially about making your best content “pillar” posts. Thanks for the reminder to make sure my older stuff links to relevant posts that I’ve written since. Thanks for the food for thought. :)

    1. I’m always glad if I can be of any help. Thank you Jesse.

  2. Joseph

    Nice insights. I love the idea of publishing a monthly round-up.

    1. Thanks for the comment Joseph

Learn how I made $36,482 online in the past 12 months.

Simply input your best email below to get started.

No thanks, I have enough money