Best Blog Post: How To One-Up Your Best Post

Steven8 responsesBlogging

Sometimes you can feel it in your bones the minute you hit “Publish” and other times you don’t know until you see it going viral all over the Internet. However, we all have the same question when we publish the best blog post ever: Now what? How do I top THAT?!

What Made it The Best Blog Post Ever?

Best blog posts ever” usually don’t just happen. Take a look at that post and see what makes it stand out. Chances are you did something different like include a video or use a really great image.

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But take a closer look because your readers usually can’t be bought off that easily. It’s more likely that your content is the reason that post is getting so much attention. That post was probably:

Well-researched: Too many bloggers are under the impression that because they’re “just bloggers” they really don’t need to put a lot of time and effort research into their blog posts. These days, nothing could be further from the truth. Your readers want more than your personal opinion. They want facts and they want you to cite your sources. A well-researched, detailed blog post always ranks better than one where you just phone it in.

Well-written: Maybe that was the best writing you’ve ever published. You’ve probably always checked for spelling and grammar errors but maybe this time you finally got “into the zone” and wrote with some passion for your topic, a passion which was clearly evident to your readers.

Highly relevant: Maybe this time you provided an answer your readers were looking for. It’s not enough just to provide information. Your posts need to be relevant to your readers. You need to know what questions your readers are asking and answer those questions. And if it’s a question that everyone’s asking right now, today, then so much the better.

How Can You Top That?

Now that you’ve done it once you want to repeat it, but how can you one-up the best blog post ever? First, take a look at the three things mentioned above. If that “best” article was the best because it was well-researched, put the same research effort into your next article and this time make your article even more interesting to your audience by telling them why you’re so passionate about this topic.

The best blog posts are those which answer timely, relevant questions from your readers. Pay attention to your comments to see what questions your readers have today, right now, and answer those questions. Stay on top of the news in your niche to see what topics are trending. Get in there and see what your readers are talking about in your social networks.

If you’ve never tried adding a video, there’s no time like the present. If you’re not using images, start. If you’re always focused on improving your content then it won’t be long before every post is the “best post ever” and you won’t even have to think about how you can make the next one better.

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8 Comments

  1. Jeanne Melanson

    I love this article. It’s very insightful. I will take your advice to heart. Thanks for keeping me inspired. Jeanne

    1. Thanks for the kind words Jeanne!

  2. Computer Repair Portland

    “Well-researched: Too many bloggers are under the impression that because they’re “just bloggers” they really don’t need to put a lot of time and effort research into their blog posts. These days, nothing could be further from the truth. Your readers want more than your personal opinion. They want facts and they want you to cite your sources. A well-researched, detailed blog post always ranks better than one where you just phone it in.” Love this one! Yes please research especially before you pitch…

    1. I’m glad you liked the post ;)

  3. Hi Steven,

    Research is the one that takes the most time. Because publishing a blog post can be something you do quite quickly, it’s easy to just write how you feel and skip the research. I know that one well :)

    I also think that bloggers shouldn’t worry too much about trying to match previous posts in terms of how successful they were. Paying attention to what works and what doesn’t is logical, but if you feel like you’re forever in the shadow of an excellent post that you just can’t seem to top, it can get quite demotivating. Sometimes you do need to move forward and not over-think what made that post so good :)

    1. Ben, I disagree with you. Analyzing what makes a blog post be excellent is absolutely essential if you want to progress. If you don’t do it, you’ll just keep writing about the first thing that comes to your mind without any strategy, and you’re relying on luck.

  4. Jason

    Hi… yes all that you mentioned soooo important. Many paid the price for not giving ones visitor what they wanted thanks to the Google animals. I have one site that I concentrated for two years with good content and social interaction and was rewarded to be now a PR6 site in the health niche focusing on four subjects only.

    The only thing I have not done is what you mentioned and that is introducing videos to my PR6 site.

    And in regards to commenting in eg: Facebook, Google+ and Twitter, I can vouch for being very important.

    Thanks for this article and yes research, research, research… then start your blog.

    1. Congratulations on your PR6 Jason!

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