Basic & Advanced Anchors: Improve Your Anchor Texts Today

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Anchor text has been around since the invention of html and it’s mentioned in every guide, blog post and tutorial you’ll see that talks about generating backlinks. Yet it’s probably one of the most misunderstood concepts on the Internet. You can tell because so few bloggers use it properly. Here, then is a guide for anyone, from basic level to advanced, for how to build anchor text links that improve your search engine ranking.

basic advanced link anchor text

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What is an anchor text link?

There are two ways you can display a link. You can use a hyper-link, which simply involves copying and pasting the link that appears in your address bar, like this:

This is the most natural way to display a link and it’s how most searchers will share a link with their friends. They’ll just copy and paste it into an email. A lot of readers will only click on hyper-links, too, because they can ‘see‘ where the link leads where, with anchor text, you can’t.

And anchor text link is a link you create using html to make a word or phrase clickable, like this:

Visit my blog at

As you can see, you can click on that link, but you don’t really know where it’s going until you get there. It’s a small point, but be aware that it does concern some readers.

How To Create an Anchor Text Link

Choose relevant keywords, but be careful: Building backlinks is tricky business. You need a lot of quality links to rank well in the search engines. But if your links all appear unnatural, as if they were created for the sole purpose of link building, then you can be penalized by Google. So it’s important to the keywords you use.

Use keywords that are relevant to the page you’re linking to to give readers an indication of what they’ll find if they follow your link. For example, ‘click here for more information‘ tells your readers they’ll learn more, but it doesn’t tell them what. A better choice would be ‘click here to learn how to tie your shoes‘.

And speaking of ‘click here‘, the keywords you use to create your anchor text also help the search engines rank your page. Do a Google search on the keyword ‘click here‘ and you’ll see billions of listings! You want to rank for your keywords, not just a generic phrase.

Choose keywords that are relevant to your niche and the content you’re linking to. Look for keywords that have a lot of searches and that people might use when they’re ready to buy. Generic words like ‘Wow! Read this!‘ might attract attention, but you want people who are actually interested in what you have to say.

On the other hand, don’t forget that you want your links to appear natural, so throwing in a ‘click here‘ or ‘read more‘ every now and then helps. It looks like something a reader might use if they were sharing your link with a friend.

Here’s an example of html code for a standard anchor text link:

Visit at and read <a href="">guest post guidelines</a>.

And here’s how it will appear in your article:

Visit at and read guest post guidelines.

A Few Tips About Anchor Text

When you’re building a lot of backlinks the tendency is link to the home page of your blog or website. But you also want to build up the ranking on your primary posts, deeper inside your blog. Don’t forget to vary your URLs so you can raise the rank all across your blog. It also looks more natural to the search engines.

If you’re having a hard time varying your anchor text, try adding stop words like: the, and, or, etc. Or try varying your phrasing by adding in: how to, discover, learn, etc.

Creating good anchor text links isn’t as difficult as it sounds and with a little practice it becomes second nature. The easiest method I’ve found is to think about where you’re sending the reader and use keywords that will make them want to visit that page. The more specific you are, the better click through rate you’ll have.

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