Attracting Money Traffic To Your Blog

dukeo.com

I think sometimes bloggers get too caught up in the whole “keyword research” thing. Am I doing it right? What’s the “exact” number versus the “broad” and which one should I use if I want to attract “money” traffic instead of people who are just looking for information? It’s simple common sense, really. Just ask yourself two questions:

Question #1: Who Would Be Interested In Buying This Product?

Let’s start off with a product we can use for an example. Let’s use Ceiling fans. For your first round of keywords do some brainstorming and ask yourself who would be interested in buying this product.

  • Homeowners
  • Renters
  • People in warm climates
  • People in cool climates
  • People who want to save on their energy bills
  • People who want to save the environment
  • Contractors
  • Developers
  • Interior designers

Questions #2: What Questions Would They Ask Before They Open Their Wallet?

Now, for those longtail keywords that attract the “money” traffic, do some more brainstorming and think of the questions that each group of people would ask if they were already thinking about buying a ceiling fan.

To better explain, I’ll show you examples of articles that attract homeowners looking for more information and articles that attract homeowners who are ready to buy.

Questions that attract people looking for more information:

  • Will a ceiling fan help me save money on my energy bills?
  • How will a ceiling fan help me save money on my energy bills?
  • Is it safe to use a ceiling fan in the nursery?
  • Will a ceiling fan add value to my home?
  • Can I use a ceiling fan on my deck?

The following questions attract “money” traffic. They indicate that the searcher has clearly made up his mind he wants a ceiling fan, now he just needs help deciding which one to buy.

  • Which ceiling fan will help me save the most money on my energy bills?
  • Which ceiling fan is best in a nursery?
  • What to look for when choosing a ceiling fan for the deck
  • Choosing the right ceiling fan for your bathroom
  • Where to place ceiling fans to increase your home’s resale value

Why You Need To Answer Both Types Of Questions

It’s important to remember that most people will have several informational questions before they even decide the want to purchase a ceiling fan. In the example above I listed five informational questions a homeowner would ask and that barely scratches the surface.

If you don’t answer all of these potential questions on your blog then your visitor is going to go somewhere else to find the answer, even if they’re only one question away from making that buying decision. This is why it’s so important to use internal linking to lead your visitors to more relevant information on your own blog.

Answer all those basic questions for people who are just beginning their search but understand the difference between traffic that’s looking for information and “money” traffic. When you answer those buying questions, too, that’s when you’ll start making money.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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5 Comments (Add one)

  1. Mike
    Mike

    you’re spot on with this post Ste.

    I see a lot of bloggers who completely fail to target the right people to sell their product to!

    Hopefully, after reading this post, they’ll review what they are doing with a fresh view.

  2. Dana
    Dana

    Searching which question a potential buyer would ask before actually buying a product is an excellent way to get more targeted money traffic to your site!

    I don’t know why, but I have absolutely never thought about it.

    Back to the drawing board :D

  3. Sherman Smith

    Hey Ste’, this is excellent advice here. I never really thought about these types of questions although I read a couple of books of asking these types of questions. That’s lazy thinking on m part. Thanks for sharing!

  4. Ivin Viljoen

    Hello Sté. This is surely a great starting point when looking to attract money traffic to your blog. I suppose the answers to these questions would then influence your SEO campaign as well as your content on the site.

  5. Arindam Dutta
    Arindam Dutta

    Hey Thanks for the awesome tips. This is really amazing article to know How to Increase Blog Traffic. Content is most powerful way to increase blog traffic. You can increase your blog’s Page rank by building quality do-follow links to your blog. Post your blog url on social networking site, there many visitor visit your blog. Thank you so much for taking the time to share.