Article Promotion: 3 Innovative Tactics To Hit The Bullseye
Not every article is a “Killer” article, but when you write one, you know it, and you want everybody else to know it, too. So how do you spread the word? Here are three innovative ways to promote your killer articles so everybody knows your name.
Do Some Guest Blogging
Promoting killer articles is a lot like launching viral content – the more planning you put into it the better your results. One of my favorite ways to launch a viral post is to publish some extremely relevant guest blog posts at the same time and link to the original article.
For example, I might write a killer article titled, “101 Ideas For Killer Blog Posts.” At the same time, I’ll take five of those ideas and write a guest blog post titled, “Top Five Ideas For Killer Content” and then tell the readers they can find 96 more killer ideas by following my link.
If you have alliances with more than one blog that will accept your guest blog post, that’s great. It’s that much more exposure. Simply write a different guest post for each blog and send readers to your original article.
Be careful, though. Your guest posts must be of exceptional quality if you want readers to click through and read your original killer article. They must also be completely unique, so don’t just copy and paste from your original article. And your original killer article must be even more remarkable if you want readers to share it.
Get Social Marketing Gigs On Fiverr
If you’ve never visited Fiverr.com you’re in for a treat. Fiverr is a site where people will do just about anything for $5 and you’ll find lots of people who’ll share, like or tweet your link to thousands of followers for just five bucks. Many of these sellers, those who are serious about their business, will even over-deliver.
The catch is, you need to be choosy. You actually want people to read your article, not just share your links. Look for Fiverr sellers who have followers in relevant niches.
Notify Your Blogging Network
Email the bloggers you network with and let them know you’ve just published one heck of an article and you’d appreciate it if they’d share it with all of their followers and link to it if it’s relevant to their niches. It seems like a pretty simple suggestion but many bloggers only think about turning to their network when they have a question about how to do something. Leave comments with your link on their blogs and ask you fellow bloggers to blast out an email with your link, too. Start using your network for promotional purposes, too.
But, before you publish that killer article on your blog, do yourself a favor: Include a strong call to action encouraging readers to subscribe to your list or your RSS feed. Don’t let this article go to waste. You know it’s great and your readers will know it, too. This is the best time to get them to subscribe.
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