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Agonizing Blog: How To Pull The Plug (More Or Less Gracefully)

Steven One response Blogging
3

You might be considering killing your blog.

There are many reasons you might be contemplating the dastardly deed, and there are a few factors you should consider before you do it.

But if you’re already set on pulling the plug, here are the methods you can use to kill your blog successfully.

Just Stop Blogging

This is the most common method – just stop publishing new content and let it ride. Some bloggers leave the blog up until their hosting contract runs out and then it just disappears from the web. Before that happens, here are a few things to consider:

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If your blog is still producing some income and it’s covering its own hosting fees, you might as well leave it up until it’s no longer paying for itself. Who knows? Your blog might just bounce back even stronger with the next Google update. It’s been known to happen, and if it does, won’t you be glad you didn’t kill your blog?

If you’re still getting traffic, even if it’s just a trickle, publish a post telling your readers what’s going on and how much longer you intend to leave the blog up. Some of your readers may be visiting your blog on a regular basis, using it as a reference. They may even surprise you and beg you to keep the blog up.

If you’re going to leave your blog up but stop maintaining it, consider shutting down comments to avoid comment spam that may damage your online reputation.

Just Delete It And Be Done With It

Don’t be too hasty. Unless there’s something horribly wrong and the blog is either hurting your pocketbook or damaging your reputation, don’t delete your blog until you’ve taken the time to calmly think it over. If you do decide to delete it, consider the following:

Let your readers know before you do it in case any of them want to copy a How-To article or save any other important information. Believe it or not, many of your readers are accessing the same articles over and over again, instead of saving your information in their own files.

You may also want to save some of that stellar content yourself, for use on a blog somewhere down the road.

Recycle It

If you’ve built up some authority on that domain, can you recycle your blog? Maybe if you blog in a slightly different niche you’ll have better results. If you’re still planning to blog, don’t kill the domain, just delete the content and start over again. But before you delete everything, take a look at your higher ranking pages to see if they can be salvaged or recycled so you can maintain those URLs.

Hire A Blogger

If you’re just bored to death with that niche and can’t take it anymore, consider hiring a blogger to take over the content creation. You’ll need to look at the income and what it would cost to bring on a blogger. Also consider that if you do bring in a fresh viewpoint it might just revive your blog and increase the income.

Don’t Kill Your Blog – Sell It

Buying and selling blogs is big business these days. Before you decide to kill your blog, take a few days and spruce it up. Make sure all the links work, the sidebars are clutter-free, highlight your key posts, use plug-ins to build an internal linking structure and make sure the theme is appropriate for the blog, then go list it at Flippa.

You might make a little, you might make a lot, and you might just decide to keep it for yourself. After all, some blogs just need a little Spring Cleaning every now and then and they’re back in business again.

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One Comment

  1. Howard Lee Harkness

    When the title of this post came up on my RSS feed, the first thought I had was, “Just pull the plug! How hard could that be?”

    I’m pleased to see that you have some better alternatives.

    In fact, the last one (Sell it) is exactly what the former owner of my blog did when he sold it to me. In the 6 months or so that I have owned it, I have increased the traffic and the income by a factor of 4, which allowed me to recover the cost of the blog much more quickly than the year on which the price of the blog was based.

    He got rid of it because he was tired of it, and it didn’t fit anymore with his goals. I don’t think I’ve come anywhere close to realizing the potential of the blog yet, but it’s been educational — and fun — working on it.