Affiliate Link: If Possible, Use It
I can’t tell you how many affiliate programs I’ve joined over the years. I wouldn’t even want to hazard a guess. But I will tell you this: Almost every product or service you recommend has an affiliate program. And if you’re not using an affiliate link when you mention them in your blog posts you’re missing out on a significant source of income.
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How many times have you just casually mentioned to your readers that you used such-and-such product or service or you visited this-and-that website and found …? We all do it. We’re blogging to offer our readers solutions, right? Sometimes we even link to those sources and say, “Here! Here’s a link. Go try it yourself. It’s the perfect solution to your problem!”
When it comes to affiliate links we typically think of the big-name networks like Clickbank or Commission Junction or Amazon. But most websites that offer a product or service also have an affiliate program. They may be using Clickbank or Commission Junction but the information to join these programs is generally right there on the website. The very website you’re sending your readers to.
Now, there’s one thing you need to keep in mind here. The reason these affiliate links work is because you’re not writing promotional content. In other words, you’re not writing a blog post specifically to sell this product or service. Your were going to write this post anyway because it provides valuable information for your readers.
I have the best results when I write that post I had planned to write and then I think, “Hey! I wonder if they have an affiliate link…” And then I go check their site and, if they do, I register as an affiliate and put my link in the appropriate places in my already-written article. This is a natural link, and because it’s surrounded by informative content, rather than a lot of promotional sales hype, it has much more meaning for your readers.
Almost every manufacturer or service provider with a website will have an affiliate program. I usually find the links down near the bottom of their homepage or in the footer. And no product is too big or too small. I’ve found affiliate links on WordPress plug ins that I use myself on my own blogs. I’ve found them on niche websites and family-owned businesses.
So the next time you’re writing a blog post where you recommend a product or service to your readers, go ahead and write it up, exactly as planned. Then go visit their website to see if they have an affiliate link. You’ll be surprised how the add up come payday.