8 Post Types To Expand and Highlight Your Blog Content

After you’ve been blogging for a year or so your blog starts to fill up with some pretty awesome content. The problem is, at all drops down into your archives and gets forgotten. And after you’ve been blogging for a year you’ll also notice that not all of your posts are top notch. Let’s face it, we all have days when we don’t feel like going above and beyond the call of duty. Here are eight post types to expand and highlight your blog content for those days when you just can’t come up with a good idea.

blog post types

A Blast From The Past

Go into your archives and pull out one of your popular blog posts from a year ago. And let your readers know that’s what you’re doing. – you’re showcasing and Oldie but Goodie. Then add some new information or give it a new twist, just like they do when they remake a song. Tell your readers why that article is still relevant and give them a reason to look at it again.

Constant Comments

By now your blog probably has some pretty good comment activity going on. Use those comments to create content. If you have a discussion going on in the comments section, build a blog post around it. Mention the commentors by name so your readers know you’re paying attention. As a plus, you’ll build a stronger relationship with your audience – everybody likes to see their name in print.

Frequently Asked Questions

Put some of those emails to use, too. Instead of just firing off an answer to each individual reader, start a regular “Frequently Asked Questions” post where you answer those emails for your whole audience. After all, if one person has a question, chances are someone else has the same one. And don’t forget – mention their names and thank them for asking.

Make A List

Once or twice a month create a post that links out to some of your popular posts from the past. Be sure to include a paragraph about each link so your readers know what you’re pointing them to. Make it a “mash-up” list or focus it on one specific topic. Either way, if you have some fun with it your readers will, too.

A New Pillar Post

Take a look at some of those popular posts in your archives and you’ll probably five four or five high-quality posts, all about the same general topic. Time to put together a new pillar post. Write a comprehensive blog posts that links out to each of those older posts, incorporating their information and tying everything together.

Highlight Favorites

Set up a poll and ask your readers to name their favorite post over the last year, then put together a links post. Again, you could do just a general list or you could ask them to choose their favorite in a specific category.

A Glimpse Into The Future

Near the end of every month give your readers a glimpse of the future. Tell them what you’re planning to focus on for the next month. This only works if you stick to it, but if you do, it’s also a great way to encourage subscribers.

Outside The Box

Do something completely different once a month. Go to Fiverr and hire someone to draw a cartoon or make one of those crazy videos. If you have the time, put together your own infographic. Do something fun and shake it up a little bit and you’ll have your readers eating out of your hand.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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2 Comments (Add one)

  1. Brett Bumeter

    Great blog. I’d add to the FAQ note that as a web developer I often encourage people to create multiple categories of FAQ’s. With a category based FAQ system, you can offer page specific FAQ’s which help people on whatever section of your site they first develop the question.

    Sometimes a VIDEO FAQ is even better, especially if it’s on a page that needs some guidance (ergo follow these 10 steps and people tend to get lost somewhere between step 1 and step 14!).

    :)

    On a somewhat related note, it’s also super helpful to relook at how you organize your blog’s home page (which may not be your website home page).

    Configure it so that it is easy for people to find the type of blog content that you provide that they seek. This may not be every single blog article listed in date order. Blog’s tend to become eclectic (like their writers) over time and readers tend to connect based on areas of commonality and expand on tangents.

    Make sure your tangents are visible and accessible from your blog’s home page!

    ps thanks for the blog article, gave me a couple insights into a topic that I talk about all the time, but for some reason just helped me think of it in a fresh light this morning!

    1. Sté Kerwer

      If you want to do a really well-organised FAQ, I would advise you to use pages instead. It will allow you to create pages and subpages to go into more details. Structurally, it’s what makes the most sense.