5 Steps to Become a Better Social Media Marketer

dukeo.com

There’s no question that social media marketing needs to be a part of your business plan. You may have hundreds of people who visit your blog on a regular basis but more and more people are relying on recommendations from friends in their social networks to point them in the direction of interesting content. If they don’t see your link somewhere in their social sphere, they just don’t visit. Here are 5 steps to help you become a better social media marketer.

better social media marketer

Clean Your House Before Before You Start Inviting Guests

Before you start posting links to your blog, take a look around and see what your visitors will see when they arrive. Is your homepage a jumbled mess of banners and ads? Is your blog easy to navigate? More important, do you have the type of content your visitors are going to want to see?

If you have a brand new blog with only one or two blog posts, don’t be disappointed if you don’t start seeing tons of traffic. Put some quality content on your blog first so your visitors have something to talk about.

Pick One Platform To Start With

It takes time to develop a targeted following in any of the social networks and you’ll drive yourself nuts if you try to set up two or three new accounts at the same time. Not only that, you’ll be spread so thin you won’t get good results from any of the platforms you choose.

Choose the platform best suited to the audience you want to attract and focus on that until you feel you’ve got a handle on it, then add in the next platform. As a plus, you’ll already have your first group of followers to help promote you on your new site.

Introduce Yourself Via Your Profile

Most serious social network users will not connect with you unless you have a “real” profile, including a picture of yourself. They want to see that they’re connecting with a real person, not some phony internet marketing spammer. Make yourself look even more professional with a custom Twitter background or a header for your Facebook fan page. Seriously? If you’re not going to take the time to fill out a complete profile, you might as well not even waste your time.

Use Your Time Wisely

As I said, it will take time to build a loyal, targeted audience, so don’t think you can speed up the process by spending 8 hours a day on Twitter. Most people don’t expect you to be available on the social networks 24/7 – we all have jobs of one type or another. Allot a specific amount of time each day to spend on social media marketing and then get out and get on with business.

Focus On Your Content

The old rule of thumb was that you had to spend more time “socializing” and less time selling. But let’s face it – who really has time to just socialize? That doesn’t mean you should spam up the place with your links. You still need to spend time getting to know your followers and sharing links and networking with other bloggers. But if you’ve been honest in your profile then the people who are following you are going to expect you to post links to your blog. And as long as those links lead to great, quality content, they’re not going to mind. It’s the spam links and lack of reciprocity that irritate people.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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14 Comments (Add one)

  1. Ali Almoosawi

    Very useful information, thanks..

    1. Sté Kerwer

      You’re welcome Ali

  2. Larry Josefowski
    Larry Josefowski

    Really great advice….especially the part about it taking time to develop an audience. Quantity of postings neither equates to quality, or leads to a given number of people.

    Also like the bit about focusing on one media to begin with….each has it’s focus, strengths, and audience, and it is better to get one down and then branch out to others as you develop a feel for your targets and your material.

    1. Sté Kerwer

      Completely right Larry. Building an audience is extremely time consuming… Hence the reason why so many people give up in the process.

  3. MaryLynne Christman

    Great article. I would add to the “Introduce Yourself via your Profile” Get a real picture, not a cut out picture of you with a group of people. And not one of you so far away that we can’t see your beautiful face.

    1. Sté Kerwer

      That’s a very good advice MaryLynne. I find it pretty boring when people are using their logo as an avatar on social media sites.

  4. Tom Rochford
    Tom Rochford

    Thanks for the good information. When you say “Put some quality content on your blog first so your visitors have something to talk about”; are you suggesting a re-post of others material, guest bloggers or your own very best work?

    1. Sté Kerwer

      I’m suggesting you post your own very best work. Re-posting other people’s material is a huge no-no and it’s illegal.

  5. Brian B Baker
    Brian B Baker

    Great post. I’ve been tweaking a few things on my posts and changing the focus of my platform and these will help with both.

    1. Sté Kerwer

      Thanks for your comment Brian. I’ll check your site to see how you improve it.

  6. Tim Taylor
    Tim Taylor

    Thanks 4 The Great Info. Tim Taylor

    1. Sté Kerwer

      You’re welcome Tim

  7. Sandy Appleyard

    It’s so true. Bloggers need to be real; post real, strong content, a genuine picture of yourself, and connect using your own voice. Very well said.

    1. Sté Kerwer

      Thanks for the nice words Sandy. I’m trying my best to be helpful and true ;)