Sometimes we get so wrapped up in working online that we forget there are people out there in the “real” world, too. That’s why it’s such a good idea to step away from your computer and go out into the world every now and then. No matter what size city you live in it’s a safe bet that most of you neighbors have no idea you have an online business and it’s up to you to let them know. Here are four ways to promote your blog to the “real” people in the off-line world.
Get Yourself Some Business Cards
Use the logo from your blog or, if you have several blogs, design a generic card. Either way, include a link to your blog and your email address, along with your physical address and phone number. And then always, always, always have plenty of cards on hand when you’re out and about.
Every time you meet someone knew what’s one of the first things they ask you? “So, what do you do?” Don’t be shy. Give them your elevator pitch and hand them a business card. You’ll be surprised at the response you get. I’ve had people hire me to to design their blog, right there in the line at the grocery store.
Never considered designing a blog for someone else before? Why not? You did a pretty great job on your own, didn’t you? You have unlimited opportunities for building your online business. Start passing out those cards and make some contacts.
Meet-ups and Seminars
I have an blogger friend who approached her local library and she gives seminars for teens every month. The word started spreading and now she gives seminars at at least one library every week, and she’s generated so much interest she recently opened an office.
Attend community events and start networking. Check out volunteer organizations, community groups, even your local Chamber of Commerce. You don’t necessarily have to give a presentation but get out there and start networking.
Local newspapers are always looking for filler content. Submit a press release that talks about your new book, your new blog, or the seminar you’re planning to host at the library next week.
Again, you don’t necessarily have to rent a booth or give a presentation. But attend industry events when they come around – the bridal show, the boat show, the new car show. Even if it’s not your niche it’s still a good opportunity to get out there and meet people and pass out your business cards.