I read a lot of the “Make Money Online” blogs so I can stay on top of the trends and trust me, I can spot a newbie from a mile away. He’s the guy that’s always hyping one product or another, telling me how great it is and how it’s going to help my business but he never actually says anything about using it himself. Most don’t even say anything that leads me to believe they know what they’re talking about. The blogs that grab my attention are the blogs that use storytelling to make their point. Here’s why….
Storytelling adds credibility
I could blog til I’m blue in the face about all the benefits of Pinterest but you’ve read it all before on other blogs. You’re not going to sit up and take notice until I use the word “I”, as in “I’ve tried it” or “I know for a fact…” or “I screwed up.” And it’s when we start using that “I” that a boring, informational blog post becomes a story, based on experience.
Now that you know I’ve actually used Pinterest you’re more open to my ideas because you know they’re based on my own personal experience. And because I have a reputation for providing quality information, you know my personal experience is grounded in years of marketing knowledge, therefore my story is reliable and worth listening to.
Story telling helps you connect
If you and I were sitting across from each other in a cafe and I started reading “Moby Dick” out loud to you, soon your eyes would glaze over and you’d fall asleep. But if I closed the book and started telling you about the fishing trip I went on last weekend you’d sit forward, listen up and hang on every word. Adding personalization helps you connect with your readers.
Stories make lasting impressions
If I tell you that to get from Point A to Point B you have to turn right, turn left and go to the end of the street you might remember it. But it will be even more memorable if I tell you to “turn right at the coffee shop, turn left at the gas station and don’t make the mistake I made and turn left again, just stop at the end of the street.”
Now, there are two things you need to avoid when you use storytelling – meandering and embellishment. While your readers will appreciate your personal viewpoint, they are still coming to your blog for information, and information only. Keep you stories colorful, but brief and to-the-point. Take your readers from Point A to Point B coherently.
And we’ve all told a few fish tales in our lives but never underestimate your readers. Don’t embellish by including something as fact if you can’t back it up. Leave the yarn spinning for the fiction writers or your readers will call you out in a heartbeat.