10 Steps To An Effective Guest Post

dukeo.com

Since guest blogging is becoming such a popular way to promote your blog, I thought I’d give you my list of 10 steps to an effective guest post. You can also use these steps to write killer content for your own blog.

guest blogging

Read The Other Blog

You can usually tell by the blog’s theme and graphics what type of blog you’ve landed on but you won’t really know anything about the blog until you read the content. After all, there are millions of blogs out there with a Jack Russel puppy in the header but they don’t all talk about Jack Russel Terriers. Some of them talk about German Shepherds or adult dogs in general and they just have that picture because it’s cute.

Read the blog before you even start thinking about a guest post. Look for the popular posts to see what gets the best reaction from the readers. Look to see if the blogger has recently been talking about something new in that niche or a controversial idea. More important, look to see what type of information the readers are looking for. No matter how great your guest post is if it’s not what they need they’re not going to love it.

Read The Comments

Read the comments, too, and you’ll find questions and opinions that might help you come up with an idea for your own article. You’ll also learn what types of content the readers enjoy most.

Follow The Blogger

I like to follow the blogger on Twitter or Facebook and see what links he’s promoting to his followers. If he finds something interesting enough to share with his readers it might make a good topic for a guest ppost.

Follow The Guidelines

Before you start writing, search the blog to see if he’s posted guidelines for guest bloggers. If he wants you to submit your idea first then you’ll just be wasting your time if you write out the whole article. And you’ll be kicking yourself if the only reason it isn’t accepted is because you didn’t do the formatting the way he requested in the guidelines. Not all bloggers have a page up and if they don’t you might want to contact them first to find out if they accept guest posts and if they have any rules.

Be Yourself

Don’t try to emulate that other blogger, just be yourself. Of course, you want to be on your best behavior so don’t use vulgarity or slang or anything else that makes you look like a thug. But you want people to like you and your content and the person they see in that guest blog post is the person they’re going to expect to see when they come visit your blog. So don’t pretend to be someone you’re not. Just be yourself.

Edit Your Post

This goes without saying … so I won’t. OK, maybe I will. Edit your post. And then edit it again. And then do it one more time before you submit. If you’re still unsure, have someone else edit it for you.

Be Unique

Blog owners don’t just use guest bloggers to fill in the gaps. They want to give their readers something different, something new and exciting, something to break up the monotony. So don’t rehash the same old Top 10 Twitter Tips that everyone else is talking about all over the blogosphere. Give them three – and make them unique.

Brainstorm Ideas

As you’re reading that other blog and the comments, and those other blogs he’s linking to, jot down ideas for your own post. Make a list and don’t worry about how long it gets, you can narrow it down later. If you’re like me you’ll probably go back to the very first idea you wrote down, but who knows – it might be the very last idea that lights that lightbulb over your head.

Take Your Time

Chances are that blogger isn’t going anywhere so there’s no need to rush. There’s no question that this has to be some of your best work ever so take your time. When you’re done, read it, read it, and read it again. And then go back and start editing.

Be Extraordinarily Fascinating

I love the word “Fascinating.” When someone says, “Wow! That was fascinating!” that means that not only did they love it, but it was thought provoking, intriguing, and it maybe even changed their whole outlook on the situation. And “Extraordinary?” Well, that means it’s better than what they typically see. If you can write something that’s “Extraordinarily Fascinating” you’ll be in like Flinn and those readers will follow you to the ends of the Earth!

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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6 Comments (Add one)

  1. travelyn

    There are some good points on guest blogging. I’ve hesitated about doing it as you do need it to work both ways. the guidelines you have offered are helpful and getting someone else to go over it is a good idea.Sometimes you read over a post so many time and still miss something that is obvious to a fresh pair of eyes.

    1. Sté Kerwer

      It makes a lot of sense Travelyn. If you get started with guest posting, let me know the results you experience!

  2. Joan Stewart, The Publicity Hound

    I love it when someone pitches three ideas for a guest post, and also explains what makes them qualified to write on those topics.

    I hate it when someone offers to write a guest post and then asks, “What would you like me to write about?” (Delete.)

    1. Sté Kerwer

      Hello Joan, thank you for your comment.

      I prefer it to be even more simple: the only way to get a guest post on Dukeo is to directly send me the article in an email and to ask me if I’m interested to publish it.

      If someone offers several articles, they probably didn’t research my audience properly or they do not plan to craft a post specifically for my blog. It will just be a post written by an obscure ghostwriter only for the sake of getting a backlink.

      And I don’t even talk about people who ask me what they should guest post about… It goes directly in the Trash.

  3. Calisa Rhose
    Calisa Rhose

    This is great advice, Ste’ Thanks for pointing out the obvious and making it fresh. I strive to give blog visitors, whether home or on someone else’s, a blog to return to, or at least take away from, and encourage my guests to do the same.

    1. Sté Kerwer

      Focusing on quality enticing content is the right way to go, Calisa! Well done.