When you start comparing your blog’s performance to other blogs it can get discouraging. You see all this social proof on every blog post and commentors are chatting up the joint and the blogger’s talking about how great his stats are. But blogs are like people in that each is a unique, individual entity and each of us has our own definition of success. So stop worrying. Here are 10 signs that your blog is on the right track, and that’s really all that matters.
Your traffic numbers are growing
We’ve talked before about the difference between lots of traffic and lots of targeted traffic. For the purpose of gauging the performance of your blog, as long as your traffic numbers are growing then you’re on the right track. Other performance indicators will let you know if you’re getting the right mix of targeted traffic…
Your subscriptions are increasing
…And this is one of them. People will only subscribe to your blog if they feel you’re providing valuable content they simply can’t live without. If you’re subscriptions are increasing then you’re targeting is on track.
More and more comments every day
An increase in comments shows that you’re engaging your audience. They’re finding your content informative, interesting and thought provoking. Good job!
Your bounce rate is dropping
There are a lot of things you can’t control when it comes to bounce rate, but when it starts dropping then you’re moving in the right direction. That means your traffic is increasing and readers are finding your content more engaging so they’re stayng on your blog longer.
More people are linking to you
Other bloggers aren’t going to risk their reputation by linking to you so when you see those incoming links start to multiply you know you’re on the right track.
People are sharing your links in the social networks
The same holds true for your followers. They’re not going to share your links with their friends unless they think you have something of value to offer. When you start seeing an increase in traffic coming in from the social networks then you know you’ve learned how to create sharable content.
Your network of fellow bloggers is growing
No man is an island, especially if that man (or woman) is working on the Internet. The marketplace is simply too huge to try to go it alone. Networking and collaborating with other bloggers helps increase your reach so if you’re connecting with other bloggers you’re on the right track.
The quality of your content is improving
Remember how horrible those first few blog posts were? If your content now is informative and engaging then you’re definitely making progress. And it’s that improvement in your content that’s bringing in more traffic, increasing your sharing and encouraging other bloggers to link to you.
You’re posting consistently with less stress
And remember how hard it was to force yourself to blog in the beginning? For some, it’s sheer agony trying to crank out a post every day. If you’re finding it easier and easier then that means you’re feeling more comfortable with your niche, you’re gaining more knowledge, and all of that leads to better content.
You’re able to think outside the box
In the beginning you probably did just what some other blogger told you – you typed up a blog post that was exactly 350 words, you found the perfect image and you followed all the formatting guidelines. But every body does that. Now you’re learning how to think outside the box – you’re putting together cool infographics or videos, and you’re creating instead of following trending topics.
The point is, you can’t gauge the success of your blog by comparing it with others because success is relative. But you can gauge your success by looking at where you started and how far you’ve come. And as long as you’re moving in the right direction, then you’re on the right track.
What do you think? Let me know in the comments below!