So many people come to blogging thinking it’s an easy way to make big bucks fast. But if you think about it, there isn’t a job or money-making opportunity on the planet that doesn’t require at least some basic skills and knowledge. Even a kid delivering newspapers has to learn the route, learn about customer service and learn how to handle money. Here are 10 requisites for professional bloggers.
You don’t need them to get started, but you’ll eventually need all 10 if you want to be successful.
- Time: Every aspect of blogging takes time. Time to create the blog, research the topic, write the content, develop a following, stay on top of trends and learn the marketplace. The more time you devote to your blog the faster you’ll reach your goals. Any blogger who tells you he makes a six-figure income working two hours a day is lying. He may be doing that now, but that’s now how his blog became successful. And it won’t be successful for long if he keeps it up.
- Patience: No matter what anybody says, it’s not going to happen over night. And even if it does, it won’t last. In order to build a successful, long-term business you have to patiently build you blog, your content, your contacts and your networks, one step at a time. If you try to save time and skip steps you’ll be building your blog on a shaky foundation.
- An Area of Expertise: People are only going to visit your blog if they think you know what you’re talking about. Blog about something you know so you can give your readers the benefit of your unique experience.
- Internet Knowledge: We trash-talk Google all day long. We hate this article directory or that bookmarking site. But in the end we have to know how to work with these tools whether we like it or not. If you’re going to work on the Internet you have to learn how the Internet works, how the search engines work and how visitors are influenced and led to your blog.
- Technical Knowledge: Sooner or later there comes a time when even the best premium theme needs some kind of change. You don’t need technical skill to get started but it helps to pick it up along the way. Otherwise, you’re going to be paying someone else a boatload of money to install a free plugin that you could have installed yourself with the click of a button.
- Marketing Knowledge: This is the real kicker. If you’ve never sold anything in your life, why do you think you can set up a blog and start raking in money – selling stuff? There are whole college courses devoted to marketing. You don’t need to degree, but if you don’t have one, it’s going to take you some time to learn how the whole marketing thing works. Especially Internet marketing.
- Creativity: I don’t care what you’re planning to blog about, somebody else out there is already doing it. You need to be creative so you can compete.
- Networking Abilities: Yeah, it’s cool that you’re working at home with no boss around to bug you. But, even on the Internet, no man is an island. You’ll need to network with other bloggers, web designers, writers, and yes, you’ll even need to get out there and network for more traffic.
- A Willingness to Learn: Sound like a lot of work? It is. Obviously, if you’re not willing to admit you have a lot to learn, and you’re not willing to learn it, then you might want to reconsider that J.O.B.
- Motivation: What is your motivation for taking this huge step into blogging? What is it that will make you keep your nose to the grindstone, day after day after day, until you succeed? If the only reason you’re blogging is because you don’t have anything better to do, that’s not enough because something else better will always come along. But if you’re blogging because you want to make money blogging, not mowing yards or delivering newspapers or punching the clock at the factory, then keep that goal firmly in mind.